Marketing Director

About Us:
Natural Links is a hybrid SEO agency and link-building platform, helping businesses grow organically across 100+ markets. We combine strategy, content, SEO, and ethical link-building to deliver measurable, data-driven results.
 

The Role:
We’re looking for a strategic and hands-on Marketing Director to lead and scale all marketing initiatives. You’ll own our marketing direction end-to-end - managing a small, high-performing team, aligning SEO, content, paid, and brand efforts, and driving growth for both our platform and services.

What You’ll Do:

• Develop and execute marketing strategy across products and services.
• Own go-to-market and growth strategy for the link-building platform.
• Lead content, SEO, and brand initiatives (crypto, iGaming, Web3).
• Manage PPC, LinkedIn, Reddit campaigns for leads and awareness.
• Launch email nurture flows and lead magnets for platform adoption.
• Drive thought leadership via guest posts and PR.
• Oversee marketing collateral and conference prep.
   

 Must-Have:

• 3+ years in marketing leadership (Agency, B2B SaaS, SEO, link-building).
• Proven record building and scaling marketing teams.
• Strong SEO, link-building, and content marketing knowledge.
• Experience with GA, Ahrefs, SEMrush, and CRMs (HubSpot, Pipedrive, ActiveCampaign).
• Excellent leadership, communication, and project management skills.
• English - Upper-Intermediate+ .

Nice-to-Have:

• Experience growing productized platforms or marketplaces.
   

Success Metrics:

• Growth in qualified leads and platform signups.
• Platform activation and retention rates.
• Organic traffic and keyword performance.
• ROI of paid campaigns and content initiatives.

What We Offer:

• Remote-first, high-performance international team.
• Direct ownership of marketing strategy and measurable business impact.
• Exposure to multi-channel marketing and growth of a global SEO platform.
• Fast-moving, feedback-driven culture that values innovation and execution.
• 30 business days of paid time off

• Travel and represent Natural Links at key industry events around the world