Head of Influence

Stay Group is an innovative Marketing Сompany with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. We create effective solutions and tools for business growth and are now looking for a self-driven Head of Influence to join our marketing team! You will lead the launch and scaling of a website traffic program by building a network of influencers and creators from scratch - not buying ads from the iGaming industry, but creating an ecosystem of people who want to earn, stream, develop, and grow with the brand.

 

Responsibilities:

• Finding and attracting new faces and promising micro-influencers (streamers,  students, aspiring bloggers, content creators).
• Building a growth funnel - from talent acquisition to their integration into an active marketing ecosystem (affiliate programs, challenges, collaborations, streams).
• Mass outreach management - building an influencer base, working with Discord, Telegram, and LinkedIn, and creatively engaging newcomers.
• Developing a motivation and monetization system for partners (not standard CPA models, but loyalty, gamification, and traffic missions).
• Communications management – training, coordination, and development of a micro-network of ambassadors and their content.
• Performance analytics for key KPIs: traffic, engagement, retention, and influencer base growth.
• Testing new platforms (TikTok, Twitch, YouTube Shorts, Kick) and audience engagement formats.

Requirements: 

• Experience in creator, influencer, affiliate, or community growth. This could be experience in the gaming industry, startups, production companies, or digital agencies. 
• Understands how to scale a network from scratch – through emotion, participation, and engagement, not budget.
• Knows how to "ignite" people: motivate, engage, and turn budding bloggers into ambassadors.
• Results-oriented: understands the funnel – from response to active traffic generator.
• Understanding of SMM and performance analytics tools – but with a focus on human connection, not just numbers.
• Culturally open and flexible – able to adapt to different audiences and creators on different social networks.
• Interest in the gaming environment, but without a tired gambling mindset: fresh thinking and the ability to introduce new monetization models are essential. 

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.