Growth Marketing Manager

Data Science UA is a service company with deep expertise in AI and Data Science. Our story started in 2016 with the first Data Science UA Conference in Kyiv, and since then, we’ve built one of the largest AI communities in Europe.

Today, we help businesses worldwide implement AI solutions, grow through data, and connect with top tech talent.

Key Responsibilities

1. Growth Strategy & Experimentation

• Build, test, and scale growth experiments across multiple channels (LinkedIn & email outreach, guerilla marketing, Product Hunt, SEO & GEO, product partnerships, founder communities).
  
   
• Translate user behavior and pilot feedback into actionable funnel optimizations.
  
   
• Manage lifecycle campaigns (activation, retention, referrals) for SMB users.
  
   

2. Content & Founder-Led Growth Amplification

• Support and scale the founder's thought-leadership content into demand generation assets (short-form videos, carousels, articles, webinars).
  
   
• Drive organic reach in SMB, founder, and service business communities.
• Turn sources like Reddit and Quora into consistent lead generation channels
• Launch own media channels - email newsletter and podcast for SMB owners, etc

3. Community, Partnerships, and Virality

• Build partnerships with adjacent products targeting the same audience
• Experiment with viral content on social media - Instagram, Tiktok
  
   
• Design and optimize viral loops (e.g., “Sent by EVE” signature)
• Experiment with referral campaigns
  
   

4. Data & Conversion Optimization

• Own funnel analytics (traffic → demo → trial → paid).
  
   
• Set up and refine attribution, event tracking, and lead scoring in Posthog / HubSpot / etc
  
   
• Constantly measure LTV/CAC, activation rates, and retention across customer cohorts.
  
   

5. Product-Led Growth (PLG) Support

• Collaborate with the product marketing team on in-app onboarding, referral prompts, and activation triggers.
  
   
• Identify drop-off points in the user journey and design growth experiments to fix them.
  
   

Experience:

• 5+ years in B2B SaaS companies in growth-related roles with measurable achievements
  
  
   
• Comfortable owning both strategy and execution — from ad copy to analytics dashboards.
  
   

Skills:

• Growth experimentation (A/B testing, lifecycle email, LinkedIn ads, community growth).
  
   
• Familiar with CRM-less or low-touch SMB funnels.
  
   
• Exceptional copywriting — empathetic to non-tech-savvy users.
  
   
• Strong understanding of founder-brand amplification.
  
   
• Bonus: experience with SMB-focused AI products
  
   

Mindset:

• Operates like a founder: fast, resourceful, creative.
  
   
• Loves experimentation and storytelling as much as numbers.
  
   

Fluent in both creative and analytical marketing.