Mobile App Acquisition Manager (Meta, Google, TikTok)

We’re looking for an experienced PPC / Acquisition Manager to lead user acquisition campaigns across Meta, Google, and TikTok for our mobile (iOS/Android) applications.

You’ll be responsible for launching, optimizing, and scaling paid campaigns with a strong focus on data, performance, and clear business impact.

Responsibilities:

• Plan, launch, and optimize paid campaigns in Meta, Google Ads, and TikTok Ads for mobile apps.
• Manage budgets, bids, and pacing toward performance KPIs (CPI, CPA, ROAS).
• Develop and test hypotheses: creatives, audiences, placements, funnels, and offers.
• Set up and validate event tracking; ensure correct attribution via MMPs (AppsFlyer, Adjust, etc.) and SKAdNetwork.
• Conduct regular performance analysis: cohort and channel contribution reports, insights, and scaling recommendations.

Requirements:

• 3+ years of hands-on experience in user acquisition for mobile apps via Meta, Google, and/or TikTok.
• Proven success in achieving CPI/CPA targets and scaling profitable campaigns.
• Strong analytical skills: dashboard building, data interpretation, actionable insights.
• Solid understanding of attribution models (including post-IDFA), event tracking, funnels, LTV, and ROAS.
• Languages: English, Ukrainian and Russian 

Nice to Have:

• Experience working with the US market.
• Familiarity with analytics tools: AppsFlyer / Adjust, Firebase / GA4, Looker / Google Sheets, or similar.
• Curiosity, initiative, and ownership mindset — you’re proactive in finding growth opportunities.

What We Expect:

• Autonomy and reliability in campaign management.
• Transparent and data-driven reporting.
• Initiative in testing and proposing new growth hypotheses.
• Consistent delivery and respect for timelines.

Stages:

• HR call
• Tech interview

Ready to level up your career? We're ready for you