Senior CRM manager Gambling

Join our growing team as a CRM Executive/Email Marketing Manager for retention activities for a multi-country iGaming product.

We're backed by ambitious industry innovators with a strong multi-regional presence and over 3 years of successful operations. Our portfolio features two large-scale brands active across Tier 1 markets.

As part of our expanding team, you’ll play a crucial role in elevating user engagement, increasing retention, and driving lifetime value through segmented communications, localized campaigns, and smart automation. This is a high-impact position where you’ll directly influence CRM performance metrics like deposit activity, average check size, and player retention rates.

Your Mission

• Implement and execute an omnichannel CRM strategy product mechanics and communications to enhance onboarding, retention, engagement, and monetization across two iGaming brands.
• Coordinate and hands-on execute multi-channel marketing campaigns using relevant segmentation and personalization, traffic specific instruments and channels.
• Analyze user behavior and in-platform activity to develop data-driven retention strategies and improve applicable CRM campaign effectiveness.
• Implement and action market-specific CRM approaches and solutions, tailored to local languages, cultural nuances, and player preferences.
• Manage and configure CRM platforms and marketing automation tools across multiple media, channels, and formats.
• Segment customer databases to deliver personalized communications and offers.
• Collaborate with cross-functional teams - including development, marketing, and analytics - to align CRM initiatives with business goals and product features.
• Research and stay ahead of CRM trends in the iGaming sector, bringing innovative mechanics and techniques to your campaigns.

Our Requirements

• 2+ years of experience in CRM Executive or Email Marketing Manager role, ideally in online gaming or a similarly dynamic industry.
• Deep, hands-on knowledge of Customer Journey Optimization and CRM best practices, with a proven ability to implement and test strategies across multiple channels.
• Expertise in multi-channel engagement strategies, including resolving deliverability and localization issues.
• Strong command of A/B testing, campaign optimization, and performance analysis.
• Solid skills in CRM platform management, customer segmentation, and personalization tactics.
• Ability to manage multiple CRM projects concurrently in a fast-paced organization.
• English at Intermediate level or higher (written and spoken).

Preferred Qualifications

• Experience working with Customer.io or similar CRM tools.
• Familiarity with predictive analytics and advanced automation platforms.
• Experience in designing loyalty programs and retention mechanics.
• Strong creative thinking and problem-solving abilities.

What we offer:

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Don’t delay! Send your CV right now and join our highly professional and ambitious team!