Lead Retention Manager

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions.

We are looking for a Lead Retention Manager to join our team!

Requirements:

- Strong English skills, with ability to write and communicate briefs and tasks;

- Experience in drafting and conducting marketing activities for player retention and return;

- Experience with client segmentation;

- Analytical mindset, ability to calculate the economics of promos as well as analyze the results;

- Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Creativity;

Responsibilities:

- Build and lead a cross-functional team within the assigned region;

- Ensure team motivation, professional growth, and alignment with strategic regional goals;

- Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs;

- Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape;

- Apply A/B testing and hypothesis testing to optimize promotional activities;

- To calculate predictions of the effectiveness of planned campaigns;

- Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses;

- Develop and maintain player segmentation strategies to personalize marketing activities.

What are the conditions and bonuses?

🍀 An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
🤝 Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Limassol, Warsaw, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
🧑‍💻 Laptop & all necessary equipment for work according to the ecosystem standards;
🏖 Paid vacations, personal events days, days off;
🫖 Paid sick leave;
👨‍⚕ Medical insurance;
💵 Referral program enjoy cooperation with your colleagues and get a bonus;
📚 Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🦄 Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
🎳 Company events, team buildings.