Sales Development Representative $$ Offline

Objective

To drive qualified appointment bookings by activating and engaging warm contacts from pre-qualified LinkedIn networks and supporting future outreach initiatives.

Core Responsibilities

1. Warm Lead Activation

• Access and operate inside LinkedIn Automation platform.
• Navigate through existing LinkedIn connections from pre-approved contact lists.
• Research and qualify each contact using provided criteria (ICP filters, intent signals, firmographic data).
• Use tools like LinkedIn, company websites, and Google to validate fit.

2. Personalized Outreach & Booking

• Send messages via LinkedIn based on prospect segment (messages will be directed by Imran)
• Use designated account owner’s name and booking link for appointment booking.
• Apply pre-built outreach frameworks and scripts (trained on what’s already working).
• Ensure all LinkedIn inboxes are monitored and follow-ups are logged.

3. Campaign Hygiene & Reporting

• Maintain daily activity logs (using daily checklist, tracking Sheets - Feed to HS - no hubspot access).
• Tag, label, and document contact status: Not Qualified, Engaged, Booked, Not Interested, etc.
• Send end-of-day updates with activity summary, booked calls, and blockers.

Tools & Platforms Used

• Hubspot (1-3 years' experience)
• Meet Alfred – LinkedIn automation & inbox management
• Google Sheets – For lead tracking & reporting - should feed into HubSpot via sheets
• LinkedIn – Prospect research & messaging
• Slack – For daily check-ins & support

Training & Support

• SDR will receive:
  • Playbook & Scripts for each stage of outreach
  • Live walkthrough of how current meetings are being booked
  • Ongoing guidance from Imran 

Performance Expectation

• Trial period: 2 weeks
• Target: Minimum 5 booked meetings from warm leads
• Success metric: Ability to consistently perform core tasks and demonstrate ownership
• Opportunities to grow into cold outreach full-time SDR role

Required Skills:

• Experience of working with Hubspot (1-3 years)
• Outreach/SDR experience of 1-3 years with SaaS, tech, or insurance, health, FinTech and banking, legal/attorneys preferred
• LinkedIn outreach and nurturing experience
• Upper-Intermediate/B2 English across all 4 skills