B2B Marketing Manager

We are the creators of a new fintech era!
Our mission is to revolutionize the world by making blockchain technology accessible to everyone in everyday life. WhiteBIT is a global team of more than 1,200 professionals united by a shared vision of shaping the Web3 future.
We are building our own blockchain ecosystem, ensuring maximum transparency and security for over 8 million users worldwide. Our cutting-edge solutions, rapid adaptation to market challenges, and technological excellence set us apart from traditional companies.
Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT, and VISA.

The future of Web3 starts with you — join us as B2B Marketing Manager!

Requirements

— 3+ years of experience in B2B marketing with a strong focus on digital channels.
— Deep understanding of SEO, PPC, PR, partnership marketing, and branding, with hands-on experience in these areas.
— Proven experience in creating presentations and marketing content for various stages of the funnel.
— Experience in managing contractors and coordinating cross-functional execution teams.
— Strong collaboration skills with sales and other departments.
— Strategic thinking and experience in marketing KPI management.
— Proficiency with analytics and automation tools (Google Analytics, CRM systems, email platforms, etc.).
— Solid knowledge of key marketing metrics: CPL, CAC, LTV, conversion to SQL/MQL, etc.
— Fluent English (Upper-Intermediate+).
— Experience in Web3 or crypto is a plus, but not mandatory.

Responsibilities

— Develop and implement B2B marketing strategies aimed at lead generation and market growth.
— Manage and optimize multiple marketing channels, leveraging the expertise of internal and external specialists:
— SEO: collaborate with the SEO team to identify opportunities for scaling organic lead generation.
— PPC: generate hypotheses and oversee the launch of advertising campaigns.
— PR: prepare press releases, announcements, and expert content.
— Media & Content: create and maintain presentation and promotional materials.
— Partnership Marketing: provide marketing support for B2B clients and partners.
— Build and enhance marketing analytics and reporting, deriving insights and hypotheses.
— Monitor key marketing metrics and budgets, adjusting strategies based on performance data.
— Coordinate with internal teams and external vendors to ensure execution quality and alignment.
— Initiate and lead marketing programs focused on lead generation and market share expansion.

Work conditions

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.
Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.
Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.
Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions and an inspiring environment to help you thrive.
— 24 calendar days of paid leave.
— Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!