Marketing Manager (Bulgaria)

Cartum is a European brand of the Ukrainian SaaS platform Horoshop, which has been helping entrepreneurs create and grow online stores for over 10 years. Today, more than 12,000 online businesses use our product, and we are actively expanding in the European market.

Bulgaria is one of the key directions of Cartum’s growth. That’s why we are looking for a Marketing Specialist who already has experience working with the Bulgarian market and will help make our brand recognizable and in demand among local entrepreneurs — positioning Cartum as a leading e-commerce platform in the country.
 

Your main responsibilities:

• Analyze the Bulgarian market, competitors, and local trends.
• Plan and execute marketing campaigns to promote Cartum.
• Launch and manage SEO, SMM, PPC, and email marketing activities.
• Identify new channels for customer acquisition and brand awareness growth.
• Work with analytics tools: Google Analytics, Looker Studio, and others.
• Collaborate with design, sales, and product teams.
• Generate and test ideas to scale Cartum in Bulgaria.
   

You might be our perfect match if you:

• Have at least 2 years of experience in B2B marketing.
• Have hands-on experience working with the Bulgarian market (B2B or e-commerce).
• Understand the specifics of SaaS and e-commerce products.
• Are proficient in Google Analytics, Looker Studio, and other marketing tools.
• Can share proven success stories of promoting products or services.
• Have Upper-Intermediate English proficiency.
   

We offer:

• A role in an ambitious international product that is actively growing.
• A team with no bureaucracy or micromanagement.
• Remote work.
• Paid vacation and sick leave.
• Education reimbursement for professional development.
• A competitive salary (discussed during the interview).