Marketing Automation Lead/ Growth Marketing Manager

About NerdySoft
 

NerdySoft is a software engineering company specializing in fintech, data engineering, and product development for startups and enterprises across the UK, EU, and US. We help clients build scalable, modern digital platforms and are now building our in-house marketing automation and growth engine.
 

This role is the first marketing hire, and you will own end-to-end lead-generation systems that scale and deliver measurable business results.
 

Role Overview
 

As Marketing Automation Lead, you will:
 

• Build, automate, and optimize content generation and lead funnel workflows.
• Use AI tools, SEO platforms, automation systems (Zapier, Make.com), and CRM integrations (HubSpot) to create a repeatable, scalable inbound lead engine.
• Own the end-to-end marketing workflow: from competitor research → content generation → CMS publishing → promotion → analytics → lead attribution.
• Translate marketing operations into predictable lead flow and actionable insights for the sales team.
   

Your mission: turn marketing automation into a predictable source of qualified leads.
 

Key Responsibilities
 

1. Automation & Workflow Building

• Design and implement automated workflows: competitor analysis → AI content → CMS → analytics → promotion.
• Maintain, improve, and scale these workflows continuously.
   

2. Content Operations

• Manage AI-driven content pipelines: ideation → drafting → SEO optimization → publishing.
• Build and maintain a library of reusable GPT prompts and templates.
• Coordinate with freelance writers/designers for editing and visuals.
• Implement content performance dashboards.
   

3. SEO & Analytics

• Identify high-traffic, high-conversion opportunities.
• Set up dashboards in HubSpot/Looker Studio to track organic traffic, CTA clicks, demo conversions, and content ROI.
• Continuously optimize SEO and conversion metrics.
   

4. Martech & CRM Integration

• Integrate HubSpot or other CRM with inbound channels.
• Implement lead scoring and segmentation.
• Ensure clean data flow between website, CRM, and analytics tools.
   

5. Growth Experiments

• Test new content types (case studies, videos, interactive tools).
• Run A/B tests on landing pages, CTAs, and email campaigns.
• Experiment with personalization and automation sequences.
   

Requirements
 

Must-Have Skills
 

• 3+ years in marketing automation, growth operations, or martech.
• Hands-on experience with automation platforms (Zapier, Make.com, HubSpot workflows).
• Strong understanding of SEO, content strategy, and analytics.
• Familiarity with AI tools: OpenAI / ChatGPT API, SurferSEO, SEMrush/Ahrefs.
• Comfortable working with structured data (Sheets, CSV, APIs).
• Excellent organizational and communication skills.
• Fluent in English.
   

Nice-to-Have
 

• Experience in B2B software outsourcing, SaaS, or fintech marketing.
• Basic HTML/CSS or CMS experience (WordPress, Webflow).
• Python or scripting for automation.
• Understanding of sales enablement and CRM reporting.
   

Why Join NerdySoft
 

• Build the first internal growth engine for a fintech-focused IT outsourcing company.
• Hands-on ownership of automation, analytics, and content strategy.
• Freedom to experiment with AI-driven workflows and modern marketing technology.
• Work directly with the CEO and leadership team.
• Remote-first, flexible setup with measurable impact.