Senior User Acquisition Manager (Paid Social)

We are going to set more and more ambitious goals, so we are looking for a Senior User Acquisition Manager (Paid Social).

Our future colleague is a talented specialist who is not just proficient in certain technologies, but is capable of intelligently selecting the best options for their use in specific projects and for solving specific tasks.

A team player who shares our values. What we really want is someone who truly believes in what they do.

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.
 

Key Responsibilities

• Develop, launch, and optimize Paid Social campaigns across Meta, TikTok, and other relevant social platforms.
• Analyze and improve campaign performance against established KPIs, keeping long-term profitability (ROAS mindset) as the north star while maintaining efficiency guardrails (ROAS/CPA/CPP).
• Run a disciplined testing cadence: propose hypotheses, prioritize a backlog, ship iterations quickly, and scale winning combinations; maintain a weekly view of tests and outcomes.
• Drive the creative engine with a Creative Producer and Design: generate ideas, brief and review UGC/motion/AI concepts, and apply clear kill/scale rules; leverage formats such as Reels, Spark Ads, and Playables.
• Collaborate cross-functionally with Product, ASO, Design, and BI/Analytics to achieve user acquisition goals and improve the end-to-end funnel ad → store/CPP → onboarding → paywall → purchase.
• Set up and maintain tracking and analytics to accurately measure performance under iOS attribution constraints (SKAdNetwork/AEM); work effectively with an MMP (Adjust preferred / AppsFlyer), including postback sanity checks and server-to-server/CAPI where relevant.
• Work with large data sets, conduct deep analysis, and create clear, actionable performance reports and playbooks.
• Document learnings and contribute to a living Growth Knowledge Base (tests, insights, best practices).
• Participate in developing strategies to attract users and increase engagement across products and geographies.

Requirements

• 3+ years of hands-on experience buying traffic for iOS subscription apps on major social platforms, with a solid understanding of SKAN/AEM principles.
• Experience with analytics and MMPs (Adjust preferred, AppsFlyer), Firebase, and BI tools (Tableau/Looker/Sheets).
• Proficiency with the main sources of mobile user acquisition, especially Meta and TikTok; ability to take channels from first launch to stable, profitable scale.
• Experience with web-to-app flows and custom product pages (CPPs).
• Strong analytical skills: cohort/LTV thinking, structured experimentation, and clear reporting.
• Experience working with substantial budgets and making data-driven reallocation decisions.
• Experience launching projects from scratch, strong ownership, and a proactive, collaborative approach.
• Good communication skills and ability to work in a cross-functional team.
• English at Intermediate level or higher.

We offer

• A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment.
• Working on inspiring products in a team of supportive professionals.
• A competitive salary package based on your unique expertise, skillset, and impact on the product.
• Reimbursement of professional courses and trainings.
• In-office, and hybrid/remote work opportunities.
• Flexible working hours.
• Professional equipment and access to the necessary programs.
• Paid vacations, sick days, and other benefits.
• Medical insurance.
• Free lunches in the office.
• A variety of corporate events and team-building activities.