ASO specialist

Light Apps Studio is seeking an experienced ASO specialist. The mission of this role is to design, test, and optimize ASO strategies that directly drive installs, visibility, and conversion rates, ensuring Light Apps achieves its ambitious global growth OKRs.
 

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle, Senior
 

What you’ll do
 

• Own end-to-end ASO strategy for App Store
• Develop and execute an ASO strategy to increase mobile traffic and convert our visitors into leads
• Develop, test, and iterate hypotheses using a data-driven approach.
• Study and analyze the competitors and our current developments
• Set, track, analyze, and optimize keywords and rankings for our product
• Test, track, and optimize A/B tests on the App Store to increase download conversion rate and store page traffic
• Work with app reviews and ratings
• Develop and manage the product pages on the App Store
   

What we’re looking for
 

• Proven extensive experience as an ASO Specialist
• Excellent understanding of ASO best practices, as well as knowledge of App Store algorithms, optimization methods, and effective strategies for growing app installs
• In-depth knowledge of keyword research, ASO, and the ability to align SEO strategies to support ASO
• Professional experience with analytics tools
   

What will help you succeed
 

• Experience as ASA Specialist
   

What we offer
 

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 vacation days
• 15 paid sick days
• Compensation package covering health insurance or sports or mental health support (your choice)