Growth Marketing Manager (B2B Review Platforms)

🚀 Mission of the Role

Own and scale B2B review & listing platforms (Clutch, GoodFirms, G2, DesignRush, UpCity, etc.) as a lead generation channel, not just a branding asset.

Your goal is simple and measurable:

👉 increase qualified inbound leads from the US and Europe via these platforms.

🧠 What You’ll Own (End-to-End)

This is a channel ownership role, not SDR or sales.

You will:

• Fully own company profiles on Clutch, GoodFirms, G2, DesignRush, UpCity
• Build and execute a growth strategy for review platforms:
  • visibility
  • rankings
  • conversion into inbound leads
• Collect, manage, and systemize:
  • client reviews
  • Clutch interviews
  • testimonials
• Define and run a review collection process with Sales & Account Managers
• Optimize profiles using:
  • keywords
  • service positioning
  • category selection
  • case studies
• Analyze competitors’ profiles and identify ranking opportunities
• Track performance:
  • profile views
  • clicks
  • inbound leads
  • lead quality
• Prepare clear, actionable reports (not vanity metrics)
• Test and manage paid placements / sponsorships on platforms when ROI is justified
• Work closely with:
  • Sales (lead quality & feedback)
  • Marketing (positioning & messaging)
  • Delivery / Account teams (reviews & case studies)

✅ Required Experience (Must-Have)

We’re looking for hands-on experience, not theoretical knowledge.

You must have:

• 2+ years of experience working directly with B2B review platforms, such as:
  • Clutch
  • GoodFirms
  • G2
  • DesignRush
• Proven experience generating inbound leads from these platforms
• Experience in IT outsourcing / software development services
• Practical understanding of:
  • how platform rankings work
  • what impacts visibility and lead flow
• Experience collecting:
  • client reviews
  • Clutch interviews
• English level Upper-Intermediate or higher (client & platform communication)
• Strong ownership mindset — you build, test, improve, and scale the channel independently

⭐ Nice-to-Have (Strong Advantage)

• SEO mindset (keywords, positioning inside platforms)
• Experience with paid options on Clutch / G2
• Understanding of lead attribution and CRM tracking
• Ability to connect platform performance with sales outcomes

❌ This Role Is NOT For You If

(yes, intentionally explicit)

• Your background is mainly SDR, cold outreach, or sales
• You’ve never worked hands-on with Clutch / G2 / GoodFirms
• You prefer task-based execution over ownership
• You’re looking for a commission-based sales role

💎 What We Offer

• Fully remote, flexible schedule
• Competitive, transparent compensation
• Direct impact on inbound pipeline & brand trust
• Mature, people-first company with long-term focus
• Freedom to own and scale a key growth channel

When applying, please mention your experience with B2B review platforms and what results you achieved.