Growth Marketing Manager (B2B Platforms)

🚀 About the Role

We are looking for a B2B Marketing Manager to own and scale inbound lead generation through trusted B2B review and listing platforms such as Clutch, G2, GoodFirms, DesignRush, and UpCity.

This is a marketing ownership role, sitting at the intersection of:

• inbound marketing
• brand positioning
• SEO mindset
• demand generation

Your goal is not just visibility — but qualified inbound leads from the US and Europe.

🎯 What You’ll Be Responsible For

You will own this channel end-to-end, from strategy to measurable impact:

• Own and manage company presence on:
  • Clutch
  • G2
  • GoodFirms
  • DesignRush
  • UpCity
• Build and execute a growth strategy for review platforms:
  • visibility
  • rankings
  • positioning
  • conversion into inbound leads
• Optimize profiles using:
  • keywords and categories
  • service positioning
  • case studies and messaging
• Design and manage a systematic review collection process:
  • client reviews
  • Clutch interviews
  • testimonials
• Collaborate closely with:
  • Sales (lead quality & feedback)
  • Account / Delivery teams (reviews & case studies)
  • Marketing (brand voice & positioning)
• Analyze competitors’ profiles and identify ranking opportunities
• Track and analyze performance:
  • profile views
  • clicks
  • inbound leads
  • lead quality and conversion
• Prepare clear, actionable reports focused on business impact
• Test and manage paid placements or sponsorships on platforms when ROI is justified

✅ Required Experience (Must-Have)

This role is a strong fit for you if you have:

• 2+ years of experience in B2B marketing, preferably in:
  • IT outsourcing
  • software development services
  • tech consulting
• Hands-on experience working with B2B review or listing platforms
• Experience generating inbound leads through marketing channels
• Understanding of how:
  • platform visibility
  • rankings
  • positioning
    impact lead flow
• Experience working with:
  • client reviews
  • testimonials
  • case studies
• English level Upper-Intermediate or higher
• Ownership mindset — you can independently build, test, improve, and scale a channel

⭐ Nice-to-Have (Strong Advantage)

• SEO mindset and keyword research skills
• Experience with paid options on Clutch or G2
• Experience with CRM systems and lead attribution
• Background in inbound or demand generation marketing

❌ This Role Is NOT For You If

• Your background is mainly SDR, cold outreach, or outbound sales
• You are looking for a commission-based sales role
• You prefer task-based execution over owning a channel end-to-end
• You have no interest in inbound or brand-driven growth

💎 What We Offer

• Fully remote work with flexible hours
• Competitive and transparent compensation
• Direct impact on inbound pipeline and brand trust
• A mature, people-first company with long-term focus
• Freedom to own and scale a high-impact marketing channel

📩 How to Apply

When applying, please mention:

• your experience with B2B review platforms
• examples of inbound or marketing results you achieved

🎯 Who This Role Is Perfect For

• Digital Marketing Managers in IT outsourcing
• B2B Growth Marketers focused on inbound
• Marketers who want ownership over a meaningful, revenue-impacting channel — not just campaign execution