Head of Performance Marketing

We are a team that is changing the online gaming market in Ukraine, and we do it honestly, openly, and with real drive.
For us, gaming is more than business. It is a passion that inspires us to victories.

Responsibilities:

• Development and implementation of strategies to acquire new users in the B2C segment;
• Management of all performance channels (PPC, SEO, ASO, Affiliate, Influencer, SMM, Media Buying);
• Analysis of the acquisition funnel: from click to registration, deposit, and retention;
• Continuous A/B testing of creatives, landing pages, traffic channels, and CPA models;
• Coordination and development of the existing User Acquisition team (Media Buyers, Affiliate Manager, SEO, PPC);
• Managing the traffic team: structuring, setting KPIs, auditing processes, and implementing improvements;
• Budget management: planning, allocation, optimization of spend, and ROI;
• Working with analytics platforms (Tableau);
• Close collaboration with retention, product, marketing, and analytics departments to increase LTV and ARPU;
• Monitoring the market, trends, competitors, and implementing new approaches in user acquisition.

Requirements:

• 4+ years of experience in User Acquisition, including 1+ year in a managerial role;
• Experience in iGaming / Gambling / Betting — mandatory;
• Deep understanding and hands-on experience with performance channels (Google Ads, Facebook Ads, TikTok Ads, UAC, programmatic, push networks);
• Experience managing large budgets;
• Proven experience in building or developing UA/Media Buying teams;
• Analytical mindset, ability to work with metrics: CPA, LTV, ROI, ARPU, CAC;
• Experience with anti-fraud tools, trackers, and BI systems.