Head of In‑House LeadGen

We are starting a new team focused on lead generation and user acquisition for external B2B clients via Telecom-based and Digital marketing channels. To strengthen this direction, we are looking for a skilled Senior User Acquisition Manager / Senior Media Buyer to lead campaign strategy and execution, ensuring performance-driven growth for our clients.

Responsibilities:

• Own the strategy & P&L of In‑House LeadGen & Retention program—roadmap, targets, budget, and outcomes.
• Design and implement the automated comms stack: journey orchestration, real‑time triggers, decisioning logic, prioritization/fallback rules, quiet hours, frequency capping, and channel arbitration (SMS vs Viber vs IVR vs email).
• Ship the MVP: pixel instrumentation (incl. server‑side), event schema, develop identity solutions (consented, secure & hashed), data contracts, and first client integrations.
• Build and lead a cross‑functional team: performance marketers, solutions/integration engineers, data analysts, and marketing operations.
• Run a high‑throughput experiment factory: plan and execute hundreds of hypotheses across audiences, creatives, offers, journeys, landing pages, and channels; ensure sound test design and statistical rigor.
• Stand up retention/direct marketing at scale: segmentation, lifecycle triggers, and automation across SMS/RCS/Viber/IVR, with robust frequency & deliverability controls.
• Be hands‑on technically when needed: from domain registration/DNS/SSL to tag & pixel management, server‑side tracking, S2S postbacks, webhooks, and API integrations.
• Define measurement & BI: CAC/LTV, lead quality & approval rate, funnel conversion, cohort retention, attribution; build dashboards and alerts for real‑time decisioning.
• Lead client onboarding & presales: scope integrations, set SLAs, coordinate go‑lives, and co‑design CPA/CPL/RevShare structures that align incentives.

Requirements:

• 7–10+ years in performance/growth marketing or martech, including 3–5+ years leading teams.
• Proven zero‑to‑one launch of acquisition/retention programs that scaled to meaningful revenue.
• Strong web engineering literacy: domains/DNS/SSL/TLS, hosting/CDN, pixels & tags, server‑side tracking (e.g., sGTM), event taxonomies, S2S postbacks, UTMs, and user behavior tracking end‑to‑end.
• Deep experience in direct/retention marketing (SMS/Viber/IVR/email), segmentation, and automation at scale.
• Comfortable organizing and interpreting high‑velocity A/B testing and multivariate experiments.
• Analytics/BI fluency: SQL, cohort analysis, test design, and building dashboards (e.g., Looker/Metabase/Tableau/Power BI).
• People leadership: hiring, coaching, goal‑setting, vendor management; strong stakeholder and client communication.

Great‑to‑have:

• Telecom, adtech, or martech experience—especially identity & attribution.
• Hands‑on with lifecycle/CRM platforms (e.g., Braze, Iterable, SFMC, Airship), messaging providers (Viber Business Messages, SMS/A2P, RCS, IVR), and attribution stack  GA4, GTM (incl. server‑side), Meta CAPI, Google/TikTok Conversion APIs, CDPs (e.g., Segment/mParticle), and MMPs (AppsFlyer/Adjust).
• Familiarity with Kafka/Pub/Sub, Airflow, dbt, BigQuery/Snowflake; event modeling & near‑real‑time pipelines.
• Knowledge of GDPR/ePrivacy/CCPA and consent frameworks (CMPs).
• Product management or solutions engineering background.

We offer:

• A unique opportunity to build a new business direction within Ukraine’s largest and most trusted mobile operator
• Remote work format with optional office visits
• Competitive salary and quarterly performance bonus
• Paid sick leave and vacation
• Flexible working hours
• Comprehensive medical and life insurance
• Opportunities for professional growth and career development
• Friendly, supportive, and collaborative team environment