Digital Marketer

Innovation Systems is the leading all-in-one business management platform servicing clients in the green industry such as landscaping, tree care, lawn care and more, across the globe. Our innovative, cloud-based software integrates everything from CRM and scheduling to GPS tracking and business analytics, ensuring seamless workflow and exceptional customer satisfaction. With a dynamic and fast-growing team of 80+ professionals, ArboStar is committed to delivering exceptional products and services that help our clients succeed.
 

Why Innovation Systems? At Innovation Systems, we foster a dynamic and supportive work environment where creativity, collaboration, and dedication to excellence are valued. Join our team and help revolutionize the green industry with innovative technology and outstanding service.

We’re seeking a results-driven Digital Marketing Specialist to promote the brand, run both online and offline campaigns, and maintain an efficient cost per lead. 

Key Responsibilities:

• Manage and optimize paid campaigns across Google, Bing, and Meta to generate qualified leads.
• Collaborate with PPC, SEO specialists, and copywriters to maintain cohesive campaigns across all channels.
• Create engaging content for blogs, email campaigns, and social media (Facebook, Instagram, LinkedIn).
• Implement SEO strategies to improve organic traffic and visibility.
• Track performance metrics (cost per lead, lead volume, conversion rates) and provide actionable reports.
• Apply both online and offline marketing strategies to maximize outreach and brand awareness.

• Maintain marketing operations with minimal revisions from leadership.

   

Requirements:

• 2+ years of experience in digital marketing, preferably in service-based or B2C industries.
• Proven experience managing paid campaigns and analyzing campaign performance.
• Strong content creation skills for blogs, emails, and social media.
• Basic understanding of SEO and PPC fundamentals.
• Analytical mindset with experience in reporting and data-driven decision-making.
• English proficiency at B2 level or higher.
• Independent, responsible, and able to meet deadlines consistently.

• Creativity and understanding of persuasive copywriting.

   

Nice to Have:

• Experience in tree care, landscaping, or other service industries.
• Experience coordinating with multi-disciplinary marketing teams.

• Familiarity with AI content generation tools and marketing automation platforms.

   

What We Offer:

• Only remote work;
• Work schedule: 14:00 — 22:00 (Ukrainian Timezone);
• An opportunity to significantly influence the direction of the company;
• Steep learning curve and personal growth opportunities;
• Access to courses and training;
• Corporate English language training;
• Paid vacation (10 days);
• Competitive salary.