Retention manager

Milliorize is hiring an experienced Retention Manager to lead CRM, bonusing, and lifecycle engagement strategies across its two flagship products: MarketRaces and Sweepluxe. This is a key leadership role with full ownership over player retention, loyalty, and engagement. The ideal candidate has a proven track record in the U.S. sweepstakes space, is deeply familiar with FastTrack CRM (including the Gamification Engine) or similar, and knows how to build scalable, high-performing lifecycle strategies.

‍Type of cooperation: Full-time, Part-time, or Consultancy cooperation.

️Your responsibilities on the project will be:

1. Player Retention & Engagement Strategy

— Develop data-driven retention strategies to increase active users and reduce churn.

— Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.

— Analyze player behavior, deposit trends, and session frequency to personalize offers.

2. CRM & Lifecycle Marketing

— Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.

— Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).

— Optimize loyalty programs and rewards for long-term player engagement.

3. Bonus & Promotion Management

— Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.

— Implement A/B testing to measure the effectiveness of different promotions.

— Ensure bonuses align with revenue goals and prevent bonus abuse.

4. VIP & High-Value Player Management

— Develop exclusive VIP retention strategies to retain high-value players (whales).

— Personalize offers for top depositors through tailored rewards, events, and account managers.

5. Churn Prevention & Win-Back Campaigns

— Identify early signs of churn using behavioral analytics and predictive modeling.

— Create win-back campaigns for inactive players through special promotions.

— Implement exit surveys and feedback loops to understand why users leave.

6. Data Analytics & Performance Reporting

— Track key retention KPIs: Daily Active Users (DAU), Monthly Active Users (MAU), Retention Rate (D1, D7, D30), Customer Lifetime Value (LTV), and Churn Rate.

— Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.

— Present insights and actionable reports to the leadership team.

7. Compliance & Responsible Engagement

— Ensure retention strategies align with gambling regulations and responsible gaming policies.

— Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.

You can be part of the following team:

Executive Team Department Company owners (4 people), Product Owner, Acquisition Manager, Marketing Team (CRM Manager, Content Manager, Retention Manager).

Our requirements to you:

— 5+ years of experience in retention, CRM, or lifecycle marketing in social casino or sweepstakes products (U.S. market).

— Strong knowledge of FastTrack CRM or similar tools, including Gamification setup.

— Deep understanding of bonus mechanics, lifecycle marketing, and sweeps compliance.

— Analytical mindset and comfort working with performance data.

— Excellent communication and copywriting skills for segmented audiences.
— Highly self-driven, with the ability to thrive in a fully remote, fast-paced environment.

— Must be fully committed, proactive, and ready to take full ownership of retention efforts.

— English level from B2 — professional written and verbal communication with stakeholders.

It would be cool if you have:

— AI & Predictive Analytics — Understanding of machine learning in churn prediction and player segmentation.

— VIP & High Roller Management — Previous experience managing exclusive VIP programs and personalized retention.

— Omnichannel Retention Strategies — Ability to integrate email, push, SMS, Discord, and in-app messaging.

‍Who will you have the opportunity to meet during the hiring process (stages):

HR interview, Management interview.

Why Join Us?

• Be a part of a collaborative and innovative team.
• Work on impactful projects with a global reach.
• Opportunity to take ownership and implement your ideas to drive real results.