General Manager - Roofing Leads Marketplace

Build the #1 roofing leads marketplace inside a category leader. We’re a U.S. lead-generation powerhouse (#1 by volume) launching several new verticals — and Roofing is first. We’re hiring the operator-founder who will take this business from 0→1→N, own the P&L, and turn velocity into market share.

Why this role matters

• Turn a proven cross-vertical playbook into the go-to source of high-intent roofing leads nationwide.
  
   
• Orchestrate the liquidity flywheel: attract quality homeowners, onboard and retain top contractors, optimize pricing and routing.
  
   
• Convert growth into durable unit economics (strong LTV/CAC), best-in-class QA, and brand trust in a fragmented category.
  
   
• Hire and lead a small, elite team to scale fast without breaking customer experience.
  
   

What you’ll lead & own

• Full P&L for the Roofing business; quarterly planning, forecasting, and budget discipline.
  
   
• GTM: define ICPs (homeowners & contractors), positioning, pricing, and channel mix (search, affiliates, partnerships, paid social).
  
   
• Supply & demand liquidity: contractor acquisition, onboarding, SLAs, churn prevention, incentives.
  
   
• Lead quality & routing: verification, scoring, geo-targeting, real-time dispatch (<30s), refunds/disputes policy.
  
   
• Performance marketing: daily experimentation, creative testing, ROI tracking, attribution truth.
  
   
• Product & data: collaborate with engineering/design on scoring models, antifraud, dashboards; instrument metrics end-to-end.
  
   
• Operations: playbooks, QA, compliance, payments, vendor management (dialers/call centers, data providers).
  
   
• Team: hire A-players across growth, ops, partnerships; build a culture of ownership and speed.
  
   

Your first 90 / 180 days — outcomes

90 days:

• Launch pilots in 3 states, sign 150+ active contractors with >80% KYC/QA pass.
  
   
• Stand up routing with SLA <30s, refund rate <3%, fraud-rate <1%.
  
   
• Hit first revenue milestone and prove LTV/CAC ≤ 6 months payback on core channels.
  
   

180 days:

• Expand to 10–12 states, 500+ active contractors, CSAT/NPS >60.
  
   
• Scale 2–3 profitable channels; introduce dynamic pricing and higher-intent products (appointments, live-transfers).
  
   
• Close 2 strategic partnerships (manufacturers/associations/affiliates).
  
   
• Publish operating cadence: weekly KPI reviews, monthly P&L, quarterly roadmap.
  
   

You’ll thrive here if you…

• Are an operator-builder who loves messy 0→1 and makes decisions with incomplete data.
  
   
• Write clearly, think in experiments, and ship daily.
  
   
• Are obsessed with customer outcomes and unit economics.
  
   
• Prefer ownership over consensus and do your best work at startup speed.
  
   

Must-haves

• 7–10+ years in two-sided marketplaces or home services (lead-gen, gig, local services) with direct P&L accountability.
  
   
• Evidence of scaling a program from zero to multi-state with strong retention and QA.
  
   
• Hands-on with performance marketing, funnel analytics, pricing, and ops playbooks.
  
   
• Experience leading small, senior teams; recruiting, goal-setting, coaching.
  
   
• US-friendly time zones; excellent written English.
  
   

Nice-to-haves

• Roofing/home improvement domain knowledge.
  
   
• Lead verification/antifraud, call-center/dialer stacks (e.g., routing, QA), appointment products.
  
   
• Partner sales, channel deals, associations/manufacturers.
  
   
• Spanish a plus.
  
   

What we offer

• Compensation: ${base_range} + bonus + meaningful equity (tell us what great looks like for you).
  
   
• Remote-first, travel ~15–25% for market launches and partner events.
  
   
• A proven multi-vertical playbook, real budget, and the autonomy to move fast.
  
   

A culture that values ownership, clarity, speed, and candor.