Marketing Manager

About the Team

TheOne is a hybrid exchange that combines liquidity from all CEXs, DEXs, and liquidity aggregators into a unified order book, delivering the best prices via AI routing and enabling access to any token from a single chain-abstraction account. 

Role Overview

As the Marketing Manager at TheOne, you will be responsible for driving high-quality user acquisition through paid, partnership, and other types of campaigns, as well as working on user retention. You will manage the full performance marketing cycle: from channel selection and campaign setup to optimization, analytics, and scaling. The role also involves marketing funnel creation, experimenting with new growth channels, and tailoring messaging for crypto-native audiences. This position requires hands-on experience in crypto performance marketing and a proven track record of scaling campaigns for trading apps, exchanges (CEX/DEX), crypto wallets.

Key Responsibilities

• Funnel Building & Growth Hacking: Design user acquisition funnels, generate hypotheses, and implement innovative mechanics to accelerate growth.
• Traffic Acquisition: Launch, optimize, and scale campaigns across different marketing channels like paid ads, social media, and crypto-specific channels.
• Audience Targeting: Define, segment, and test audiences to improve relevance and conversion rates.
• Messaging & Creatives: Develop and adapt ad creatives and campaign messaging tailored to Web3 users and communities.
• Partnerships & Co-Marketing: Build and manage relationships with external partners, negotiate and align collaboration opportunities, and execute co-marketing campaigns to expand reach and user growth.
• Analytics & Optimization: Track performance metrics, run A/B tests, and continuously optimize campaigns for lower CAC, higher retention and ROMI.

• Market Awareness: Stay updated on crypto market trends, ad platform policies, and competitive strategies.

   

Qualifications

• 3+ years of experience in dedicated crypto marketing management roles
• Proven track record of scaling campaigns for trading apps, exchanges (CEX/DEX), and crypto wallets
• Data-driven approach and experience with campaign analytics tools (Google Analytics, Amplitude, Looker Studio, etc.)
• Deep understanding of crypto user behavior, market dynamics, and trading flows
• Ability to craft and adapt messaging for both crypto-native and mainstream audiences
• Strong knowledge of the crypto market and the Jobs-to-be-Done (JTBD) framework across different crypto user segments

• English level B2–C1 (both written and spoken)

   

We Offer

• Employment in a high-growth crypto product with strong industry backing.
• Team options and performance-based bonuses.
• Full-time remote work or hybrid setup (HQ in Cascais, Portugal).
• Opportunity to shape the growth strategy of a cutting-edge Web3 trading app.