Brand Marketing Manager

Experience and Required Skills

• 2+ years of experience as a Brand Manager / Marketing Manager in iGaming or related B2C industries (online entertainment, e-commerce, betting).
• Knowledge of brand management principles, marketing communications, and visual positioning.
• Experience in launching advertising campaigns in Asian markets.
• Understanding of player behavior in the region (especially in the Philippines, Thailand, Vietnam, Indonesia).
• Ability to work with creative teams and agencies, set tasks, and monitor execution quality.
• Understanding of key marketing metrics: brand awareness, engagement rate, CTR, conversion, ROI.
• Proficiency with analytical tools (Google Analytics, Meta Ads Manager, SimilarWeb, etc.).
• Creative thinking and ability to adapt the brand to different cultural contexts.

• English level: Upper-Intermediate or higher (both written and spoken).

  
  Key Areas of Responsibility and Duties

   

• Brand Strategy: Developing and implementing long-term and short-term brand strategies tailored to the Asian market.
• Localization and Adaptation: Adapting the brand, visuals, and communications to the cultural and behavioral characteristics of target markets.
• Creative and Content: Developing and overseeing visual identity, brand guidelines, advertising materials, and scripts for videos and banners.
• Marketing Campaigns: Planning and executing integrated advertising activities (online/offline, influencers, PR, SMM, events).
• Coordination with Marketing: Close collaboration with the performance team, affiliate, and SMM teams to integrate the brand into marketing campaigns.
• PR and Communications: Building and maintaining a positive brand image, collaborating with media and opinion leaders.
• Monitoring and Analytics: Tracking the effectiveness of brand campaigns, analyzing engagement and brand awareness, and optimizing strategy.
• Competitive Analysis: Studying best practices in branding and marketing in the iGaming sector across Southeast Asian markets.
• Cross-Functional Collaboration: Working with designers, copywriters, product and marketing managers to ensure brand consistency.
• Creative Team Management: Setting tasks, monitoring deadlines, and controlling the quality of work for graphic designers, copywriters, and SMM specialists.