User Acquisition/Growth Expert

About the Company
We’re building a SaaS platform that solves a critical challenge in industries like HR, PR, AI, and Finance. Our solution has already secured early adopters and paying clients, proving strong product–market fit. We’re now at the scaling stage and looking for an experienced User Acquisition & Growth Expert to help us accelerate.

Our vision is to become a category-defining SaaS with a global footprint. This is a chance to join early, shape the growth playbook from scratch, and directly influence the trajectory of the company.
 

🔑 Key Responsibilities

• Full-funnel growth: Design and execute a scalable user acquisition funnel—from awareness and activation to retention and advocacy.
• Paid media leadership: Launch, manage, and continuously optimize paid channels (Google Ads, Meta, LinkedIn, TikTok, YouTube, etc.), ensuring ROI and sustainable CAC.
• Content & inbound growth: Build SEO and content strategies (blogs, LinkedIn/Medium, thought leadership, video, podcasts, newsletters) that position us as a trusted authority in our space.
• Analytics & attribution: Set up, integrate, and own analytics infrastructure (GA4, Mixpanel, Amplitude, HubSpot reports, cohort analysis, attribution modeling).
• Conversion optimization: Run A/B tests across landing pages, onboarding flows, pricing experiments, and email nurture campaigns.
• Unit economics & growth metrics: Track, optimize, and report on CAC, LTV, churn, retention, ARPU, MRR growth, and payback period.
• Experimentation culture: Launch, track, and analyze rapid growth experiments across both paid and organic channels, scaling winners and cutting losers fast.
• Lifecycle marketing: Build and automate customer journeys (email, in-app, retargeting) to improve activation and retention.
• Team collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment across the entire funnel.
• Referral & virality: Design and implement referral/partner programs to expand reach and drive low-CAC growth.

📊 Requirements

• 6–7+ years of proven experience in SaaS growth/marketing (B2B and/or B2C).
• Demonstrated success scaling SaaS products from early traction to hundreds/thousands of customers.
• Expertise in performance marketing, SEO, CRO, and lifecycle marketing.
• Strong proficiency with analytics tools: GA4, Mixpanel, Amplitude, Segment.
• Hands-on experience with CRM & automation platforms (HubSpot, Pipedrive, Zapier, Make).
• Data-driven mindset: confident in building dashboards, analyzing cohorts, and driving decisions from numbers.
• Familiarity with growth frameworks (AARRR funnel, Lean Experimentation, Growth Loops).
• Solid understanding of SaaS metrics: activation, retention, churn, ARPU, MRR, and revenue expansion.
• Excellent communication skills in English (Upper-Intermediate+).
• Bonus: Experience in product-led growth (PLG), international go-to-market strategies, or B2B SaaS enterprise motion.