Retention Marketing Manager

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions.

We are looking for a Retention Marketing Manager to join our team!

Requirements:

- Experience in drafting and conducting marketing activities for player retention and return;

- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;

- Strong English skills, with ability to write and communicate briefs and tasks;

- Experience with client segmentation, preferably RFM;

- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;

- Knowledge of market and competitor analysis methods.

Responsibilities:

- Monthly planning of marketing activities to retain and return players;

- Creation of communication plans via multiple channels (onsite/offsite);

- Forming logic and participating in launches of trigger chains;

- Setting tasks for cross-functional departments;

- Calculation of predictions with further analytics of held actions;

- Communication with the team to develop a general strategy.

What are the conditions and bonuses?

🍀 An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
🤝 Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Limassol, Warsaw, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
🧑‍💻 Laptop & all necessary equipment for work according to the ecosystem standards;
🏖 Paid vacations, personal events days, days off;
🫖 Paid sick leave;
👨‍⚕ Medical insurance;
💵 Referral program enjoy cooperation with your colleagues and get a bonus;
📚 Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🦄 Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
🎳 Company events, team buildings.