CRM Manager (Middle+)
RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment
Who We Are: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 600+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.
Always Pushing the Boundaries? You Already Belong at RISK!
Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
We are looking for a CRM Manager to join our team.
Responsibilities:
- Set up, launch, and monitor CRM communication campaigns across multiple channels (email, SMS, push, messengers, in-app), including both one-time and automated flows.
- Independently create and maintain a promo calendar of campaigns and communications.
- Configure and launch bonus and promo mechanics (from welcome offers to reactivation programs).
- Conduct A/B testing to improve campaign effectiveness and customer engagement.
- Apply deep segmentation to target different customer groups.
- Monitor and analyze engagement, deliverability, and conversion metrics, applying insights to optimize future campaigns.
- Work with Tableau / Power BI and internal dashboards to analyze campaigns and evaluate business metrics.
- Provide regular reporting aligned with business KPIs.
- Collaborate with analytics, product, content, design, support, and marketing teams to ensure smooth execution of campaigns.
- Drive retention growth by implementing and developing gamification practices.
Qualifications:
- 2+ years of experience as a CRM Manager in the iGaming industry (casino/sports).
- Hands-on experience creating and managing different types of campaigns (welcome โ reactivation).
- Practical knowledge of CRM platforms (GR8, Ultimove, Smartico, Salesforce, or others).
- Strong experience with Tableau / Power BI and good understanding of business metrics.
- Solid knowledge of engagement and deliverability metrics, with proven ability to work with them effectively.
- Analytical mindset, detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
English level: B1+ (sufficient for internal communication and content review).
Nice to have
- Experience with additional CRM or marketing automation platforms.
- Participation in strategic sessions and/or budget planning.
Our Benefit Cafeteria is Packed with Goodies:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- And yes, even Massage!