Junior Email Marketing Specialist

Mate academy is an EdTech startup with a gamified, AI-powered LMS platform where people learn IT specialties.🌎 We’ve successfully launched in Poland and Brazil, and we’re just getting started.🤘 5000+ graduates have landed their first IT jobs after only 4 months of training.

Over the years we gathered a lot of data and have a huge client database. Your main goal as an Email Marketer is to reactivate, retain, and bring new clients to Mate via messengers/emails/pushes.

Your skills

• 1+ years of experience as CRM Marketing Manager/Direct Marketing Manager/Email Marketing Manager.
• Experience with customer.io, parcel.io, stripo or similar tools.
• Hands-on experience in composing and launching email marketing campaigns.
• Basic email marketing analytics.
• Experience in copywriting (using AI agents).
• Upper-intermediate English.

Bonus points

• Copywriting/reviewing emails in Ukrainian and English.
• Working with Figma.
• Experience in integrating ESP(s).
• HTML email templates editing.

Your tasks

• Create and launch direct marketing campaigns (emails, SMS, app-push, in-app).
• Track basic performance of direct marketing campaigns.
• Work closely with Head of CRM Marketing to do 2x of today's job, which is sending promotional messages, setting up triggered communication campaigns.
• Launch basic triggered direct marketing campaigns.
• The data-driven approach in your decisions and work on all levels.
• Close cooperation with design and product teams.

Examples of projects

1. Sales manager comes with a promotional offer. We create a copy, visuals, compose an email template, create SMS. Then we create a segment of recipients based on the promotional offer, compose a campaign, launch it and track the result.

2. Triggered campaign showed a good performance on Ukrainian domain. So we need to localise and adapt for launching in other domains.

We offer

• Your voice matters — you won’t just follow a plan, you’ll help make it;
• Hybrid role in Kyiv office (3 days office/2 remote);
• A no-bullshit culture with 0% bureaucracy;
• A team that shares knowledge and isn’t afraid to make mistakes;
• The top EdTech product in Ukraine;
• Competitive salary, regular reviews;
• Unlimited paid vacation, no-hassle sick days;
• English courses and learning budget;
• Apple equipment;
• Pet-friendly office in central Kyiv with shelter;
• Company-paid lunches;
• Relocation bonus.

Team

You’ll be part of a marketing team that uses data-driven approaches to increase number of students. You’ll work closely with Serhii - Head of CRM Marketing;

Recruitment process: Interview with recruiter → Test assignment → Tech interview → Culture fit interview