Performance Marketing Manager/User Acquisition Manager

🚀About the Team

TheOne is a trading app aggregating all crypto liquidity into a unified order book, providing users with optimal prices and seamless cross-venue trades. https://the-one.io/

🌟Role Overview

As the Performance Marketing Manager at TheOne, you will be responsible for driving high-quality user acquisition through paid traffic campaigns. You will manage the full performance marketing cycle: from channel selection and campaign setup to optimization, analytics, and scaling. The role also involves coordinating with agencies, experimenting with new growth channels, and tailoring messaging for crypto-native audiences. This position requires hands-on experience in crypto performance marketing and a proven track record of scaling campaigns for trading apps, exchanges (CEX/DEX), crypto wallets.

🌟Key Responsibilities

• Funnel Building & Growth Hacking: Design user acquisition funnels, generate hypotheses, and implement innovative mechanics to accelerate growth.
• Traffic Acquisition: Launch, optimize, and scale paid campaigns across major ad networks, social platforms, and crypto-specific channels.
• Agency Management: Collaborate with marketing agencies to maximize ROI, ensuring alignment with TheOne’s growth objectives.
• Audience Targeting: Define, segment, and test audiences to improve relevance and conversion rates.
• Messaging & Creatives: Develop and adapt ad creatives and campaign messaging tailored to Web3 users and communities.
• Analytics & Optimization: Track performance metrics, run A/B tests, and continuously optimize campaigns for lower CAC and higher retention.

• Market Awareness: Stay updated on crypto market trends, ad platform policies, and competitive strategies.

   

🌟Qualifications

• 2+ years of experience in crypto performance marketing roles
• Proven track record of scaling campaigns for trading apps, exchanges (CEX/DEX), crypto wallets.
• Strong knowledge of ad platforms (Meta, Google Ads, TikTok, Twitter/X) and crypto-specific networks.
• Experience with campaign analytics, attribution tools, and optimization techniques.
• Deep understanding of crypto user behavior, market dynamics, and trading flows.
• Ability to craft and adapt messaging for crypto-native and mainstream audiences.

• English level B2–C1 (both written and spoken) 

   

🌟We Offer

• Employment in a high-growth crypto product with strong industry backing.
• Team options and performance-based bonuses.
• Full-time remote work or hybrid setup (HQ in Cascais, Portugal).
• Opportunity to shape the growth strategy of a cutting-edge Web3 trading app.