Head of Sales Manager

Portraithy.com is an international e-commerce company specializing in custom-made oil paintings from photos. With over 30% annual growth, our goal is to become the world’s largest seller of custom art.
 

Key Responsibilities:

- Take full control of the sales department and ensure structure and order.

- Develop and implement a sales team schedule (7-day cycle, 5-day workload per manager).

- Balance lead distribution between sales and account managers.

- Define and implement weekly/monthly lead processing standards.

- Maintain conversion rates at no less than 66%.

- Set up and manage AMO CRM: analytics, dashboards, process optimization, individual performance control.

- Work as a sales (with set KPIs) to identify weaknesses and improve processes.

- Build and optimize sales funnels for each channel: website, marketplaces, social media, cold calls.

- Launch and oversee cold calling as a new sales channel (using existing client phone databases).

- Create training materials for sales and account managers.

- Run A/B testing of sales scripts and implement improvements.

- Analyze models (combined sales + account roles vs. separated) and propose the most efficient format.

- Plan resources considering seasonality and peak demand.

- Work both as a leader (strategy, analytics, management) and partially as a sales rep (personal sales).
 

Requirements:

- Minimum 2 years of experience as Head of Sales.

- Proven e-commerce experience.

- Hands-on experience in building a sales department from scratch (KPIs, motivation, scripts, processes).

- Strong CRM skills (AMO CRM or equivalents).

- Fluent English: spoken C1, written Advanced / Native-like.

- Analytical mindset and data-driven decision making.

- Cross-functional collaboration skills (marketing, production, management).

- Readiness to combine leadership with personal sales.
 

Candidate Profile:

- Systemic leader — builds order and processes.

- Analyst — makes decisions based on data.

- Practitioner — ready to sell personally to lift the team.

- Communicator — aligns sales with marketing and production.

- Result-driven — can scale sales to 110–115 leads per rep per month with ≥66% conversion.