Business Analyst

Business Analyst, Salesforce Implementation (Education Cloud & Marketing Cloud)

Ready to build something truly transformative? Join us as we revolutionize higher education.

We are embarking on a strategic and comprehensive transition to Salesforce Education Cloud and Marketing Cloud. This isn't just a system upgrade; it's a mission to centralize student data, automate communications, and optimize operational efficiencies to fundamentally increase lead conversion rates and student enrollment. By unifying disparate legacy systems (Pardot, TargetX, Mailchimp, FormAssembly), we are creating a cohesive, integrated platform that will redefine how we connect with students.

This is a high-impact project, built on transparency, quality, and measurable outcomes. We are looking for a seasoned professional—a Senior Business Analyst—who is not only an expert in their craft but is also driven by the opportunity to deliver incremental value and build lasting trust. If you are passionate about solving complex problems and eager to lead the charge in a transformative, phased implementation, this is your chance to make a tangible difference.

This is a full-time position and a pivotal role where your expertise will be instrumental in shaping the future of our operations.

Position Summary

We are seeking a highly skilled and experienced Business Analyst to serve as a crucial bridge between our business needs and the technical implementation of our new Salesforce Education Cloud and Marketing Cloud solution. The BA will play a pivotal role in ensuring the successful delivery of this transformative project by meticulously gathering requirements, designing functional specifications, and facilitating effective communication between stakeholders and the technical team.

Key Responsibilities

• Requirements Gathering & Analysis:
  • Conduct in-depth workshops with university stakeholders (Admissions, Marketing, IT) to thoroughly document current "as-is" processes for lead generation, application, admissions, and communication.
  • Identify existing pain points, inefficiencies, and opportunities for process optimization.
  • Define detailed "to-be" functional and non-functional requirements, user stories, and use cases for both Salesforce Education Cloud and Marketing Cloud.
  • Assist in high-level data model design and outline specific integration requirements.
• Solution Design & Documentation:
  • Translate functional requirements into precise technical specifications for Salesforce Education Cloud and Marketing Cloud configurations (object and field design, automation design utilizing Flows and Apex, security model definition).
  • Create and maintain comprehensive documentation, including process flows (current and future state), detailed requirements documents, and functional design specifications.
• Stakeholder Collaboration & Communication:
  • Serve as the primary liaison between business users, project managers, solution architects, and developers.
  • Facilitate effective communication, ensuring a clear understanding of requirements, progress, and potential challenges among all project participants.
  • Actively participate in project governance meetings, including daily stand-ups and sprint reviews.
• Testing & Quality Assurance Support:
  • Collaborate with the QA Engineer to develop detailed User Acceptance Testing (UAT) test cases that cover all implemented features and integrations.
  • Support UAT preparation by ensuring the sandbox/business unit is populated with representative data for thorough testing.
  • Assist in identifying, documenting, and prioritizing bugs and issues during testing phases.
• Change Management Support:
  • Collaborate with the Change Management Specialist to ensure user needs are captured and addressed in training materials and communication strategies.
  • Contribute to efforts driving user adoption and minimizing resistance to the new system.

Qualifications

• Proven experience as a Business Analyst on complex IT implementation projects, preferably within the higher education sector.
• Demonstrated experience with Salesforce implementations, specifically with Education Cloud and/or Marketing Cloud.
• Strong analytical and problem-solving skills, with the ability to translate complex business needs into clear, actionable requirements and technical specifications.
• Excellent communication (written and verbal), interpersonal, and presentation skills, capable of engaging effectively with diverse stakeholders at all levels.
• Proficiency in process mapping, user story creation, and functional design documentation.
• Experience with project management tools (e.g., Jira) and collaborative platforms.
• Ability to work effectively in a phased, agile project environment.
• Familiarity with data migration concepts (extraction, cleansing, transformation, loading) is a plus.

Preferred Qualifications

• Salesforce Administrator or other relevant Salesforce certifications.
• Experience with other higher education systems (e.g., SIS like PowerCampus/Workday, CRM like TargetX, marketing automation like Pardot/Mailchimp, form builders like FormAssembly).