PPC Ads Manager (US Market) to $2500

POSITION VFP

Marketing plans are achieved with the lowest spend

POSITION REQUIREMENTS:

1. To like to keep everything in order
2. To love people and have a positive attitude to live
3. Ability to finish everything that was started 
4. Willingness and ability to learn new things
5. Keep track of business unit results and progress via dashboards and metrics
6. Use analytical data to make good decisions
7. Provide on-time communication to the General Manager and sync-up with other marketing units managers as well as business units and support units
8. To be Super-pumped and light the organization with positive energy
9. Excellent written and verbal communication skills
10. Proven experience developing marketing plans and campaigns
11. Attention to details
12. Bachelor's degree in marketing, finance, business administration, or similar
13. Metrics-driven marketing mind with eye for creativity
14. Ability to research new marketing channels
15. Be frugal with marketing budget with maximum results 
16. Research and evaluate product-market fit, industry news, weather, demand for potential products, and customer needs and insights
17. At least two years of experience as a marketing manager
18. Tech-savvy, proficiency in electronic marketing software such as Google Analytics, Google Adwords, Facebook Business Manager, Customer.io
19. Superb leadership, communication, and collaboration abilities
20. Exceptional analytical and problem-solving skills
21. Strong time management and organizational abilities

MANAGER DUTIES

SUPPLY DEMAND BALANCE

1. Oversee SDB balance in all Business Units using paid channels
2. Oversee SDB balance in all Support units using paid channels
3. Generate leads for external clients using paid channels
4. Responsibly manage all paid marketing budgets 

PLANNING

1. Analyze ads performance on a daily basis
2. Receive and analyze ongoing reports from clients* about leads quality
3. Make necessary adjustments on-the-go, reacting in a timely manner based on received insights
4. Maintain a well-structured plan split by products / services, regions and channels with information on budget spent, lead cost, revenue generated, ROAS
5. Stay on top of clients’ needs, quickly turning on and off the channels to bridge the gap between overall sales plans and actual performance

Paid Channels Report in Power BI

MARKET ANALYTICS

1. Ongoing market research using Google trends, local, market, weather and other information as well as insights from clients for paid channels optimization

OPS SYNCHRONIZATION

1. Learn about products/services and regions needs by spending at least 5 hours a week with Business units staff.
2. Receiving information on a daily basis from clients about the quality of leads generated through paid channels. Understanding the insights in order to adjust plans to improve SDB.
3. Providing information on a daily basis to clients about the leads generated through paid channels split by products/services, regions, channels.
4. Sync up with managers of other marketing units and General Manager.

CAMPAIGNS & CONTENT PLANNING

1. Analyze the local market before creating campaigns depending on local specifications
2. Campaigns and content include 4B (images, videos, ads copies).
3. All promotional offers have to be provided by the Content Production Manager after synching with GM of Business Units

ADS OPTIMIZATION

1. Ads spent optimized depending region and company services 
2. Make sure ads design are relevant to Business Units services
3. Customer targets are optimized to Business Units services

Role 10B

 CONVERSION OPTIMIZATION

1. All sources of conversion (phone number, web form, and chats) are working properly and being received by Active Calls 
2. Conversion is improving across the funnel

 PAID CHANNELS

1. Oversee and manage all paid channels 

REPORT SECTION

1. All paid ads have ongoing statistics correlated to the Planning 

 BING ADS

1. Bing paid ads are being scheduled, optimized and converted into leads

 GOOGLE GUARANTEE

1. Analyze which clients might benefit from having Google Guarantee 
2. Create, optimize, convert leads
3. GG receive ongoing positive reviews

GOOGLE ADWORDS

1. Adwords have ongoing statistics
2. Prepare right converting websites for Adwords
3. Oversee budgets, lowering CAC
4. Analytics is installed on all pages
5. Leads are received and converted

FACEBOOK ADS

1. FB ads have ongoing statistics. 
2. Prepare right converting landings for FB
3. Oversee budgets, lowering CAC
4. Analytics is installed on all pages
5. Leads are received and converted

 DISPLAY ADS

1. Display has ongoing statistics. 
2. Prepare right converting websites for Display
3. Oversee budgets, lowering CAC
4. Analytics is installed on all pages
5. Leads are received and converted

RETARGETING

1. Have ongoing statistics for retargeting campaigns 
2. Retargeting campaigns have the right landings that convert
3. Retargeting campaign set up properly and converting views
4. Have updated customer databases
5. Analytics is installed on all pages
6. Leads are received and converted

PARTNER CHANNELS

1. Constantly looking for partners and vendors to purchase leads for business units and communicate findings to 12A of MC Company
2. Have ongoing statistics 

 Your supervisor may change, edit or add additional duties to your job description to meet the needs of their organization.

Divisional Head’s duties in regards to senior executives:

• Plan the operations of the division and own targets according to the goals and quotas set by the senior executive.
• Develop proposals about organizing company operations and submit them to the executives for approval.

DAILY ACTIONS:

• 8:00 a.m. — Start and review personal plan
• 8:15-8:30 a.m. — coordination meeting with executive and report about the previous day and plan about this day
• 8:45-9:00 a.m. — execute the daily plan
• 4:45-5:00 PM  — review current day, write VFPs and plan for next day

WEEKLY ACTIONS:

• Analyze results and plan operations for the week;
• Hold inspections to verify that administrative tools are being used