Marketing Manager (PPC, SEO, Analytics)

The US-based company specializing in the automotive sales industry is broadening. The core mission is to provide a seamless car-buying experience for customers through digital marketing, optimized websites, and strong lead management systems.

Key Responsibilities

• Assist in planning, managing, and optimizing PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Collaborate with contractors to execute marketing initiatives and deliver high-quality results.
• Monitor and analyze campaign performance using platforms such as Google Analytics, Meta Ads Manager, and LinkedIn Ads.
• Conduct SEO audits, competitor research, and keyword analysis to support organic growth strategies.
• Help prepare performance reports, draw insights, and propose action steps based on analytics.
• Coordinate and review content prepared by external copywriters and designers.
• Participate in email marketing initiatives (strategy and implementation support).
• Maintain and improve internal marketing documentation and reports.
• Monitor and analyze the performance of the company’s websites: Rollsauto.com and HarrisburgMitsubishi.com, to ensure SEO and PPC strategies are effectively implemented and optimized.
• Track leads and conversions using internal CRM and DMS systems, identifying drop-offs and opportunities for improvement across the customer journey.
• Provide regular updates and insights on website traffic, lead sources, campaign effectiveness, and conversion metrics.
• Coordinate with partners and stakeholders to align marketing efforts across both owned and partner platforms.

Requirements

• 1+ years of experience in digital marketing with proven results (portfolio required).
• Solid understanding of PPC advertising, SEO principles, and basic marketing funnel concepts.
• Hands-on experience with ad platforms: Facebook/Instagram Ads, LinkedIn Ads, and Google Ads.
• Strong knowledge of Google Analytics (GA4), GTM, and data visualization/reporting tools.
• Upper-Intermediate to Advanced English (written and spoken).
• Experience working with or knowledge of the US B2C market.
• Attention to detail and ability to analyze and interpret marketing data.
• Self-starter with the ability to work independently and meet deadlines.
• Understanding of email marketing best practices is a plus.

Work Conditions

• Remote, full-time position
• Fixed schedule aligned with New York time zone (EST)
• Direct report to the CEO
• Collaboration with external contractors (copywriters, designers, etc.)

What We Offer

• Competitive salary: $1200–2000/month, based on experience and results
• Professional growth opportunity into a more senior marketing role

Transparent KPI system and performance-based evaluation