Product Marketing Manager
Product Marketing Manager (iOS Apps, Subscription Model)
📍 Warsaw (Hybrid format) | Full-time
Client: App Development Company (B2C, Utilities Apps)
We’re hiring a Product Marketing Manager for one of our clients — a fast-growing and innovative product company in the mobile app space. The team specializes in creating high-quality utilities apps for iOS, built on a subscription-based business model.
They’re looking for a data-driven, hands-on marketer who will take a lead role in scaling their B2C products. You’ll work closely with developers, designers, and media buying teams to identify growth opportunities, optimize funnels, and drive user acquisition and retention.
🚀 Key Responsibilities:
- Conduct market, competitor, and user research to identify growth opportunities and new promotion strategies
- Generate, prioritize, and execute A/B tests to improve marketing efficiency and increase user LTV
- Collaborate with the media buying team to optimize ad campaigns
- Work with product and design teams on onboarding flows, paywalls, and other in-app elements to boost conversions
- Monitor and analyze key in-app metrics and user behavior
- Align acquisition and monetization strategies for consistent product growth
✅ Requirements:
- Hands-on experience with A/B testing and product experiments
- Experience working with subscription-based apps (ideally on iOS)
- Strong knowledge of affiliate marketing, media buying, and performance marketing
- Proficiency in funnel analysis, cohort analysis, and key metrics (LTV, CPS, ARPPU)
- English level: B1 or higher
- Ability to perform market research and spot new niche opportunities
Bonus: Experience working with utility apps
💼 What’s Offered:
- Hybrid work format from Warsaw office
- Flexibility for career, professional, and financial growth
- Flat structure with minimal bureaucracy
- Friendly, no-nonsense team culture
- A chance to gain valuable experience in a fast-scaling business with skilled professionals