Product Marketing Manager only with Igaming Experience

Product Strategy Development

• Creating long-term product development strategy for the company in alignment with business objectives
• Defining development priorities for PPC campaign optimization tools
• Implementing innovative solutions to improve advertising campaign results

Product Line Management

• Overseeing development of internal tools (Bid Management, campaign automation, tracking systems)
• Continuous updating and improvement of existing products such as CRM, analytics systems, or dashboards
• Managing product lifecycle: from concept to scaling

Market and Audience Analysis

• Researching the PPC market and advertising industry specifics
• Analyzing competitors and their product solutions to implement best practices
• Understanding the needs of media buyers, advertisers, and partners

Product Team Management

• Creating reports for further use in implementation
• Setting goals and objectives, monitoring their execution

Technical Integration and Innovation

• Implementing bid automation algorithms and campaign optimization
• Integrating anti-fraud systems for traffic quality monitoring

Analytics Work

• Building effective PPC campaign analytics systems: from conversion tracking to ROI
• Optimizing data processing workflows for rapid decision-making
• Using analytics to increase profitability

Business Unit Collaboration

• Close collaboration with media buying, analytics, and technical teams
• Developing products that support advertising campaign scaling (e.g., keyword auto-selection tools, creative automation)
• Ensuring interaction between product and operational teams

Budget Management

• Planning and controlling budget for product development and maintenance
• Evaluating economic efficiency of new tools and technologies
• Allocating resources between products based on their priority

Product Performance Monitoring

• Setting and achieving KPIs for each product (ROI growth, cost reduction, conversion improvement)
• Regular updating and optimization of tools based on feedback from media buyers and analytics
• Conducting tests and implementing results to improve product performance

Compliance with Gambling Industry Specifics

• Considering legal and ethical aspects when creating products for gambling advertising
• Developing solutions that comply with platform rules (Google Ads)
• Implementing mechanisms to minimize risks of account and campaign blocks
  
  Working terms
• possibility of remote work;
• paid vacation — 21 working days;
• annual salary review;
• opportunity for career growth within the company.