Senior SEO Manager

We’re hiring a Senior SEO Manager to lead SEO and ASO strategy for fintech products across global markets. You’ll own everything from technical audits, Core Web Vitals, AI-powered content & clustering, to ASO optimization for App Store & Google Play.

If you’re fluent in modern SEO, love data, and thrive in competitive niches — let’s connect.

Main Responsibilities:

• Developing and implementing a comprehensive SEO strategy for websites in the financial services (Payday Loans) niche across multiple geographies.
• ASO (App Store Optimization): Optimizing names, descriptions, keywords, screenshots, and metadata for App Store and Google Play.
• Implementing AI SEO: Utilizing artificial intelligence for content generation and optimization, auto-clustering, monitoring, and increasing visibility in Search Generative Experience (SGE), AI Answers, Gemini, Bing AI, and others.
• Full website SEO optimization: Technical audits, Core Web Vitals implementation, fixing indexing errors, content duplication issues, and structure optimization.
• Creating and setting technical specifications (TS) for copywriters, developers, and designers (structure, content, SEO-UI/UX).
• A/B testing of content, headlines, and metadata for web pages and mobile applications.
• Working with the semantic core: In-depth clustering, prioritization, and continuous expansion of the structure for relevant queries.
• Developing and controlling link-building strategy: Outreach, crowd marketing, purchasing evergreen links, and controlling donor quality.
• Continuous market analysis: Monitoring changes in search algorithms and competitor behavior.
• Reporting: Generating reports (GA4, GSC, AppTweak, Ahrefs, internal BI systems) for SEO and ASO.

Professional Qualifications:

• 3+ years of SEO experience (mandatory in high-competition niches: finance, microcredits, gaming, betting).
• Practical experience in ASO promotion of mobile applications (App Store, Google Play), with proven growth case studies.
• Deep understanding of international SEO (EU, MENA, LATAM, Asia).
• Proficiency with tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog, AppTweak, AppFollow, Looker Studio, Notion.
• Experience in creating technical SEO specifications for developers, copywriters, and designers.
• Skills in HTML/CSS, experience with CMS (WordPress, custom systems), and a basic understanding of JavaScript.
• Experience implementing AI SEO: SurferSEO, NeuronWriter, GPT, custom Python scripts — a plus.
• Ability to manage contractors and freelancers, and build a system for results control.
• English proficiency at B1 or higher, knowledge of Spanish or Romanian — a plus.

What We Offer:

• Join a fast-scaling FinTech company where your decisions shape the business and your contributions truly matter.
• Attractive salary package aligned with your experience and performance, plus performance-based incentives.
• Enjoy 20 vacation days, full 100% sick leave compensation, and a supportive, people-first culture.
• Comprehensive medical coverage to keep you and your family protected.
• Work in an international, agile team with ambitious goals, modern tools, and a strong sense of purpose.