Head of Marketing (India)
About Us:
We are an dynamic and innovative iGaming company launching a cutting-edge Casino Project. Backed by a global team of over 1,300 professionals, we’ve successfully delivered projects across Tier 1 to Tier 3 markets. We are looking for an experienced Head of Marketing to lead the development and execution of a comprehensive marketing strategy focused on accelerating customer acquisition, enhancing retention, and building a strong, recognizable brand in the fast-paced online casino industry.
What Experience Is Important to Us:
7+ years of experience in marketing, with at least 5 years in a senior leadership capacity.
A strong background in online gambling or fintech industries.
Deep expertise in digital marketing: SEO, SEM, SMM, email, affiliate channels.
Demonstrated success in building acquisition and retention frameworks.
Advanced proficiency with performance analytics tools and data-driven decision-making.
Proven ability to manage significant marketing budgets and maximize ROI.
Strong leadership and team management skills across multi-functional groups.
Fluent English is essential; other language skills (especially Hindi) are a plus.
What You Will Do:
Design and lead a full-funnel marketing strategy to drive customer acquisition, engagement, and brand visibility.
Oversee digital marketing channels including SEO, paid media, affiliate programs, social media, and influencer partnerships.
Collaborate with the product and creative teams to coordinate feature launches and promotional campaigns.
Track and analyze campaign performance, define clear KPIs, and adjust strategy based on real-time insights.
Manage and optimize the marketing budget to ensure high efficiency and return on investment.
Recruit, lead, and mentor a high-performing marketing team, fostering innovation and collaboration.
Build and expand affiliate networks, cultivate strategic partnerships, and continuously evaluate traffic sources for profitability.
Plan and execute retention-driven campaigns via email, push, and SMS channels.
Why You Should Join Us:
Lead the marketing strategy for a high-impact casino launch.
Attractive compensation package and access to the latest tools and platforms.
Collaborate with a global, skilled, and diverse team that values innovation and ownership.
Shape the marketing future of a rapidly growing iGaming company.
Flexible work environment and a culture that promotes learning and leadership.
Interview process:
Initial interview.
Technical interview.
Final interview.