Junior/Middle ASO Specialist Offline

We’re looking for an experienced and proactive ASO Specialist for our partner company to help us grow our portfolio of finance-related apps, including payday loans and car insurance. Our current focus is on Google Play, but we’re preparing for an iOS launch, so experience with both platforms is highly valued.

You’ll work on apps operating in competitive and compliance-sensitive niches, where deep platform knowledge, creativity, and a strong analytical approach are essential. Your role will include conducting full ASO audits, preparing roadmaps, iterating on metadata, running A/B tests, and improving app visuals. You’ll also be involved in localization, market research, and GEO prioritization.

The ideal candidate knows how to collaborate with developers, marketers, and account managers, generate and validate hypotheses, and turn data into actionable insights. If you have a successful track record in Google Play & App Store ASO, understand how motivated traffic, ASA, and store listings interact, and are excited about shaping growth in the fintech space — this is your opportunity.

WHAT YOU’LL DO

• Perform ASO audits and in-depth competitor analysis in the finance niche.
• Optimize app metadata, visuals (icons, screenshots), and descriptions for better visibility and conversion.
• Conduct and analyze A/B tests to improve store listing performance.
• Monitor key performance metrics (installs, CVR, retention, ratings) and identify growth opportunities.
• Create detailed reports with insights and actionable recommendations.
• Work closely within a cross-functional team — actively communicate with developers, marketers, designers, and account managers.
• Generate and test multiple hypotheses to improve app store performance.
• Stay updated on platform guidelines and market trends, especially in the finance vertical.
• Take initiative over ASO strategy execution for Android (and later iOS) apps.

WHAT WE EXPECT FROM YOU

• Minimum 1 year of hands-on experience in ASO.
• Strong expertise in ASO for finance-related apps, including payday loans, cash advance, and car insurance niches.
• Hands-on experience working with both Google Play and App Store (iOS rollout planned soon).
• In-depth knowledge of Google Play guidelines, especially in gray-area regions — ability to avoid policy violations.
• Advanced skills in A/B testing for icons, screenshots, and descriptions.
• Experience working with Apple Search Ads (ASA) and motivated traffic acquisition strategies.
• Deep understanding of mobile analytics and the interdependence of key performance metrics (e.g., CVR, retention, LTV).
• Strong research and keyword optimization skills for English-speaking markets (USA, Canada).
• Ability to run competitive analysis and develop data-driven hypotheses.

• Familiarity with app localization and launching apps across multiple GEOs is a plus.

   

WHAT WE OFFER

• We are sure that recovery is very important, so we have 5 days off, 18 vacation days, 5 days of sick leave without a medical certificate, and 30 days with it;
• Completely remote and flexible work schedule, but we have offices and coworking, where you can work;
• Everyone in our team has the opportunity to grow quickly both horizontally and vertically, because we have a cyclical product process;
• Gifts are our weakness and we give them for all possible reasons;
• Of course, we have health insurance;
• We have compensation for training and profile conferences because we are about educational enthusiasm;
• We adore the sharing of knowledge and hold regular educational events.