Head of Marketing Offline

Weblium is a SaaS website builder platform that allows anyone to easily create a website using blocks.

We are looking for a Head of Marketing with proven experience in Tier 1 markets, successful case studies, and bold ideas — a confident and seasoned professional who can help us identify growth opportunities, attract a new audience, scale the business, and position Weblium as a market leader.
 

Requirements:

• Proven experience and successful cases in growing SaaS products in Tier 1 markets.
• Advanced English proficiency and readiness for verbal communication with English-speaking audiences.
• Revenue is your primary performance metric.
• Experience in SEO and/or PR, or partnerships in the U.S. market.
• Solid background in User Acquisition and the ability to work with diverse acquisition channels — along with a willingness to explore and master new ones.
• Ability to formulate hypotheses and evaluate the feasibility of initiatives. You’ve tested dozens of hypotheses aimed at metric growth and have a track record of successfully implementing marketing activities that drive business performance.
• Strong leadership skills and the ability to build and manage a high-performing team.
• Excellent managerial, organizational, communication, and analytical skills.
• Deep understanding of marketing principles and current trends in digital marketing — including traffic acquisition, affiliate marketing, SEO, PR, content, market research, data analysis methods, and popular digital marketing tools.
   

Responsibilities:

• Identify strategies for scaling in international markets.
• Discover business growth opportunities across marketing, analytics, and product domains.
• Increase brand awareness, attract new users, and retain or win back existing ones.
• Collaborate with department leads to generate ideas for process improvements.
• Define and track key metrics (e.g., MAU, paying users, LTV), analyze product performance, competitors, communication channels, and user feedback to gain insights and formulate hypotheses.
• Run experiments aimed at improving selected metrics.
• Optimize internal processes to test hypotheses faster and more cost-effectively.
• Report on results and maintain performance tracking.
• Develop and execute annual and monthly marketing plans focused on increasing business profitability, while staying within the allocated marketing budget.
• Set objectives and identify areas for improvement in both sales and marketing.
• Analyze the effectiveness of all marketing efforts and report on ROI.
   

What we offer:

• Competitive compensation.
• Fully remote work — you can work from anywhere in the world.
• Flexible schedule (start your workday anytime between 8:00 and 11:00 a.m., 8-hour workday).
• 15 days of paid vacation per year and 5 sick days.