User Acquisition Specialist

We are looking for a motivated User Acquisition Specialist to join our global fintech team. This is a great opportunity to advance your expertise in digital marketing by working with paid traffic channels across diverse markets and leveraging a wide range of advertising tools. You’ll manage international performance campaigns, experiment with new ad formats, and collaborate with an experienced team to achieve measurable growth.

Responsibilities 

• Launch and manage paid campaigns on Google Ads/Facebook Ads/TikTok Ads, etc
• Monitor key metrics (CPA, CTR, ROAS) and optimize campaigns based on performance
• Run A/B tests on creatives, audiences, and landing pages to improve results
• Write simple ad copy, prepare creative briefs, and give feedback on ads
• Research audiences, trends, and competitors to find new growth opportunities
• Ensure proper tracking (pixels, UTMs, analytics) and flag any issues

• Stay up to date on ad platforms, trends, and best practices

   

Requirements

• Experience running ads on Google Ads/Facebook Ads/TikTok Ads or similar platforms
• Hands-on skills in launching, monitoring, and adjusting ad campaigns, including audience targeting
• Understanding of key marketing metrics: CPA, CTR, CPM, ROAS, Conversion Rate
• Skills to analyze campaign data, spot trends, and suggest improvements (Excel/Sheets skills)
• Experience with tracking tools (Google Analytics, Meta Pixel, TikTok Pixel, AppsFlyer) and UTM tagging basics
• Ability to write simple ad copy and understand what makes creatives perform well

• English proficiency at B1 level or higher (comfortable with reading, writing, and basic communication)

   

Will be a plus

• Experience of working with FinTech field
• Experience in working with budgets from 30k USD monthly
• Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets

We offer

• Opportunity to work with top advertising platforms (Meta/Google/TikTok, and more) across different markets and niches
• Involvement in large-scale budgets, various ad formats, and performance-driven strategies
• Tax expenses coverage for private entrepreneurs in Ukraine
• Expert support and guidance for Ukrainian private entrepreneurs
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)