Email Deliverability Specialist
We are looking for a technically savvy and detail-driven Email Deliverability Specialist to join our CRM & retention team. This role is crucial to ensuring our marketing and transactional emails consistently reach users’ inboxes, maintaining high sender reputation, and driving engagement through data-driven improvements.
Key Responsibilities:
• Monitor and optimize email deliverability performance across multiple platforms (ESP, CRM, etc.)
• Conduct technical audits of email infrastructure (SPF, DKIM, DMARC, DNS configs) and suggest improvements
• Manage sender reputation across domains and IPs, including blacklist monitoring and complaint rate reduction
• Analyze delivery metrics (open rate, bounce rate, complaint rate) and provide actionable insights to improve campaign performance
• Collaborate with marketing and IT teams to align deliverability practices with content strategies and technical implementation
• Set up and maintain monitoring tools (e.g., Google Postmaster Tools, InboxAlly, Folderly) and produce regular reports
• Maintain compliance with international regulations such as GDPR and ESP-specific policies
• Build and implement a long-term deliverability strategy and drive proactive improvements
Requirements:
• 3+ years of experience in email marketing, deliverability, or related areas
• Proven experience in improving deliverability and managing large-scale email infrastructure
• Deep understanding of authentication protocols: SPF, DKIM, DMARC, and DNS troubleshooting
• Hands-on experience with ESPs such as Customer.IO, Sendgrid, and deliverability tools like Warmy, GlockApps, or Mail-Tester
• Ability to translate complex technical issues into clear actions for non-technical teams
• Strong data analysis skills with tools like Looker Studio, Power BI, or similar
• Understanding of email infrastructure concepts (shared/dedicated IPs, warming, feedback loops)
• Solid communication and documentation skills
• Intermediate to Upper-Intermediate level of English (B1–B2)
Bonus:
• Experience in iGaming or affiliate marketing projects
• Knowledge of international email regulations (e.g., CAN-SPAM, CASL, GDPR)
What We Offer:
• Opportunity to own and scale the deliverability function in a growing digital project
• Work with experienced CRM and marketing professionals in a collaborative environment
• Flexible remote-first setup with strong team support
• A role where your expertise directly impacts reach, performance, and ROI