Web Analyst

About Us:

We are a company operating across multiple online and offline channels (e-commerce, showroom, and direct sales). We need to build a robust analytics system to empower better decisions across our marketing, sales, and product teams – and we need a Web Analytics Specialist to lead the planning, implementation, and optimization of our web and traffic analytics framework. 

What You’ll Do:

• Develop and manage the analytics framework aligned with our analytics structure:
  • Full revenue breakdown & Sales performance (eCom, Direct, Showroom)
  • Product category & Performance (Top products, categories, add to carts, checkouts, sales, trends, fast movers)
  • Website funnel metrics (CVR, traffic, bounce, session behavior)
  • Traffic source performance (CAC, AOV, SQLs, etc.)
  • Country-specific performance tracking
• Build dashboards & reports using Google Analytics 4 (GA4), Looker Studio, and other tools.
• Audit and implement web event tracking via Google Tag Manager (GTM), including UTM standardization and e-commerce tagging (GA4, Meta Ads, and Google Ads).
• Manage attribution models and session tracking strategies to ensure accurate revenue source recognition.
• Collaborate with performance marketers, developers, and product teams to maintain data quality and improve decision-making.
• Help us migrate toward a single source of truth for BI with scalable, integrated tracking and reporting tools.

Must have:

• 2+ years of experience in digital/web analytics
• Hands-on knowledge of GA4, GTM, Meta/Google Ads tracking, UTM frameworks
• Experience in setting up data pipelines, dashboards, and performance reports
• Strong grasp of attribution modeling, session vs. user-level tracking
• Familiarity with Looker Studio or similar BI tools
• Comfortable working cross-functionally with marketing, tech, and business teams

Nice-to-Haves:

• Experience with HubSpot, Shopify.
• Experience in an omnichannel company (ecom + offline retail)