Performance Marketing Manager

Ritual β€” a habit tracking app with global ambitions. We're building a mobile product that helps users build life-changing routines with the guidance of an AI-powered coach. Our focus is an effective subscription model, high-quality video creative production, and scaling through paid social channels. Our target markets are the USA and Europe, and we've already achieved product-market fit πŸš€

 

🎯 About the Role

We’re looking for someone with fire in their eyes, ready to build systems from scratch, independently launch and scale campaigns to $1M+/month, and influence the entire pipeline β€” from idea to results.

 

πŸ“ Your Responsibilities

  • Independently launch, optimize, and scale UA (User Acquisition) campaigns on Meta, TikTok, Google (iOS, subscription model)
  • Lead the video creative strategy: generate ideas, prepare briefs, test hypotheses, and collaborate with a remote production team
  • Track key metrics: CAC, CPA, ROAS, LTV, retention
  • Run A/B tests and experiments with formats, audiences, and messaging
  • Collaborate with the product team to increase LTV and deepen monetization
  • Work autonomously β€” with maximum freedom and responsibility
  • After achieving results β€” build and lead the future team

     

🧠 Our Ideal Candidate

  • Preferably Senior level, might consider mid level candidates.  
  • 3+ years in performance marketing (iOS, Android subscription apps, B2C)
  • Scaled campaigns to $500K+
  • Confident with Meta Ads / TikTok Ads / Google Ads
  • Can write strong creative briefs and knows how to get effective videos
  • Analytical, proactive, and eager to experiment
  • Experienced with MMP tools, Amplitude

 

πŸ’‘ What We Value

  • Product ownership β€” you’re not just an executor, you’re the owner of the marketing machine
  • Ability to read data and extract insights
  • Market thinking β€” spotting trends, adapting quickly, and launching fast
  • Love for testing and new hypotheses
  • Fearlessness of failure β€” because every mistake breeds new ideas

 

🧑 What We Offer

  • A high-potential habit-building product for the global market
  • Full freedom and trust in your decisions
  • Influence over key product and creative directions
  • Competitive compensation
  • The opportunity to grow into CMO in 12–18 months

 

βœ… Hiring Process

  1. Interview with founder (60 min)
  2. Reference check
  3. Offer 🀩

 

 

 

Published 3 June
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