Marketing Automation Manager
We are seeking a results-driven, strategic, and hands-on marketing professional to lead our lead generation, automation, and funnel-building efforts. You will build and scale multi-channel campaigns to drive qualified inbound and outbound leads for our networking and open-source tech solutions.
You will work closely with marketing leadership, technical content creators, and the sales team to create, automate, and optimize the full funnel โ from awareness to MQL/SQL handoff.
(Marketing/Sales Qualified Lead)
This is a critical, high-leverage role with room to grow into a leadership position as we scale.
Key Responsibilities:
Lead Generation & Funnel Strategy
Build and continuously optimize a multi-touch lead generation funnel (Top to Bottom - TOFU to BOFU).
Design and implement both inbound and outbound lead programs (email, LinkedIn, SEO-driven, community-led).
Develop and execute lead qualification criteria and scoring frameworks in collaboration with sales.
Own our marketing database health, enrichment, and segmentation.
Marketing Automation & Campaign Execution
Set up and manage marketing automation workflows (HubSpot / ActiveCampaign / similar).
Automate nurturing sequences for different personas and buyer stages.
Launch and iterate email and LinkedIn campaigns with clear A/B testing plans.
Work with event manager to support product marketing with targeted launches, webinars, and lifecycle campaigns.
Performance Marketing & Analytics
Build and manage dashboards to track lead velocity, cost per MQL (Marketing Qualified Lead), conversion rates, etc.
Monitor, test, and improve channel performance using analytics and data.
Coordinate with content and SEO teams to ensure organic lead flow from website and content.
Community & Partner Ecosystem
Collaborate with open-source communities (e.g., OpenLAN, Linux Foundation) to source technical leads.
Build and manage co-marketing programs and partnerships with ecosystem players.
Required Skills & Competencies
Technical & Platform Knowledge
Hands-on experience with CRM and Marketing Automation tools (e.g., HubSpot, Salesforce, ActiveCampaign - we use HubSpot).
Strong understanding of B2B funnel dynamics, lead nurturing, and scoring.
Familiarity with LinkedIn Ads, email campaign platforms, and landing page builders.
Working knowledge of data enrichment tools, scraping, list building, and integrations via Zapier, Make, or similar.
Marketing Strategy & Execution
Experience in developing marketing plans and GTM (GoToMarket) strategies for complex B2B products.
Proven track record in driving Marketing/Sales Leads growth from technical or IT audiences.
Deep understanding of personal development, segmentation, and messaging strategy.
Growth Mindset
Ability to work cross-functionally with content, product, sales, and leadership.
Analytical and data-driven; comfortable testing and iterating rapidly.
Self-starter who can move from strategy to execution without heavy oversight.
Bonus / Nice to Have
Experience marketing to networking, Open Source, or developer communities.
Familiarity with open-source marketing tactics (GitHub stars, Reddit/HackerNews launches, etc.).
Knowledge of tools like Clearbit, Apollo.io, Phantombuster for outbound.