Marketing & Events Specialist Offline

We are seeking a proactive, organized, and energetic Marketing & Events Specialist to join our growing marketing team. You will play a key role in planning, executing, and managing all aspects of our marketing events, including industry exhibitions, webinars, meetups, and customer-facing meetings. You will also support broader marketing communications and PR efforts to amplify our brand presence and ensure consistent messaging across all channels.

Key Responsibilities:

Event Management

• Own the end-to-end planning and execution of industry exhibitions, trade shows, conferences, and internal/external events.

• Manage the company event calendar and ensure alignment with BD, sales, and partner strategies.

• Coordinate booth design, production, and logistics (including shipments, installations, and teardown).

• Handle on-site or virtual event operations, including setup, support, lead capture, and follow-ups.

• Organize customer or partner meetings around events, including venue booking, agenda planning, and onsite coordination.

• Plan and execute webinars, tech meetups, and other brand-hosted events (both online and offline).
  
  

Marketing Communications & PR

• Draft and distribute event-related marketing materials: landing pages, email campaigns, presentations, and social media posts.

• Maintain alignment with brand tone, messaging, and visual identity.

• Coordinate with external PR agencies or act as the internal PR lead for press releases, media outreach, and speaker opportunities.

• Support the preparation of talk tracks and presentations for company speakers (webinars, panels, keynotes).
  
  

Post-Event Follow-Up & Analytics

• Coordinate lead handoff to sales and ensure all leads are properly captured and processed.

• Collect and analyze event ROI, lead quality, attendance, and engagement data.

Required Skills and Competencies:

Must-Have:

• 2–4 years of experience in B2B marketing, preferably in the tech or networking industry.

• Proven track record in event planning and coordination across multiple formats (in-person, hybrid, online).

• Excellent project management and organizational skills – able to run multiple events simultaneously.

• Copywriting and content creation skills for event promos and comms.

• Comfortable with tools like HubSpot/Marketo, Google Workspace, Canva/Figma, Zoom/Webex, Eventbrite, or similar.

• Fluent in written English.
  
  

Nice-to-Have:

• Experience working with PR agencies or handling media relations in-house.

• Familiarity with CRM and marketing automation platforms (we use HubSpot).

• Understanding of demand generation and how to leverage events for pipeline contribution.

• Ability to support executive communications and speaker coaching.

• Background in or passion for tech, SaaS, or computer networking.
  
  

Soft Skills:

• High attention to detail, with a structured approach to planning and problem-solving.
  
  

• Strong interpersonal and communication skills – able to collaborate across teams and with external vendors.

• Comfortable working in a fast-paced, startup-like environment with shifting priorities.

• Self-starter with a “get things done” attitude and minimal supervision.
  
  

What Success Looks Like:

• Smooth execution of 10+ events/year (webinars, expos, meetups).

• Event-driven campaigns that generate leads, press coverage, and brand visibility.

• Clear, consistent event communication across all channels.

• Effective collaboration with sales, partners, and leadership.