Freelance Consultant / Expert – Data Enrichment / Audience Targeting (gambling focus) to $9000 Offline

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Freelance Consultant / Expert – Data Enrichment & Audience Targeting (iGaming focus)

We’re looking for a high-level expert or consultant with hands-on experience in data enrichment, fingerprinting, and custom audience targeting — ideally within the iGaming, gray niches, or high-scale programmatic marketing environments.

What we have:

• A large dataset of active casino players across multiple GEOs (millions of users).
• Fingerprinting capabilities (primarily IP + user agent).
• Ability to launch campaigns via DSPs, Facebook, and other paid traffic sources.

What we need:

• Deep analysis of data enrichment strategies — we suspect that the IP + user agent combo alone is not accurate enough and want to validate this.
• A breakdown of how similar targeting approaches were successfully executed in gambling or other relevant industries:
  • What data was used?
  • What enrichment methods/platforms were applied?
  • What systems/channels were used to activate audiences?

Goals:

• Understand best practices and technical limitations.
• Learn from real case studies or your own experience with similar targeting pipelines.
• Apply working solutions to optimize and scale our user acquisition strategy.

Ideal profile:

• Experience with DSPs / DMPs / CDPs / AdTech platforms.
• Hands-on expertise with custom audiences, fingerprinting, and probabilistic targeting.
• Worked in iGaming, affiliate marketing, nutra, or other high-volume user acquisition verticals.
• Understands how to enrich and activate raw traffic data (IP, UA, Device ID, etc.) for paid traffic.