Product marketing manager

YouControl is an award-winning Ukrainian RegTech company building open-data intelligence products to support transparency, compliance, and ethical business worldwide.
We also offer tools for compliance checks on international companies and individuals, serving professionals in due diligence, risk management, and data analysis.Our team continues expanding globally, and we’re now looking for a Product Marketing Manager who will help strengthen our market presence, refine product communication, and support commercial growth across Tier-1 markets.

The Role
This role combines strategic thinking and hands-on execution. You will work closely with product, marketing, sales, and leadership teams to ensure clear product messaging, effective go-to-market execution, and alignment across acquisition and enablement activities.

Key Responsibilities
 

• Develop and execute full go-to-market strategies for feature launches and product rollouts.
• Craft product messaging and positioning informed by market research and user insight.
• Drive and optimise digital campaigns (LinkedIn Ads, X Ads, Google Ads, Facebook Ads).
• Collaborate with SEO and performance marketing teams to boost inbound growth.
• Analyse product and campaign performance using tools like Google Analytics, Google Tag Manager, Looker studio, Google Sheets/Excel, Notion, Miro, Serpstat, Similarweb, and Google Data Studio, etc.
• Produce product enablement content (sales decks, demo scripts, training docs, etc).
• Work with product and commercial teams to align roadmaps and feedback loops.
• Champion data-informed marketing decisions across customer acquisition and retention funnels.

What We’re Looking For
 

• 3+ years of experience in product marketing or digital marketing roles (preferably in SaaS).
• Understanding of B2B customer journeys and subscription funnel fundamentals.
• Experience in SEO, PPC, and campaign management across multiple channels.
• Familiarity with marketing automation and analytics tools.
• Excellent collaboration skills – you’ll work with the CEO, CMO, Product Managers, and Sales.
• Passion for product storytelling, problem-solving, and driving measurable impact.
• Fluent or strong level of English (Upper-Intermediate / B2 or higher).

Nice to Have
 

• Experience working in regulated industries, compliance-related products, or data-driven SaaS.
• Experience running A/B testing, CRO, or experimentation frameworks.
• Exposure to Agile product teams or rapid-growth startups.
• Experience in creating sales enablement or training materials.

What We Offer
 

• Work on a socially significant product within an ambitious team;
• The opportunity to implement your own ideas and have a direct impact on the product;
• Flexibility to work remotely or from the office;
• A democratic management style;
• Medical insurance;
• Corporate English classes.