Retention Manager Offline

Responsibilities:
 

• Set up, launch, and optimize retention communications (email, push, in-app, WhatsApp).
• Monitor engagement and response rates, and identify weak points in communication flows.
• Segment the user base and personalize communication scenarios.
• Operate and manage CRM workflows, including trigger setup, scheduling, and audience segmentation logic.
• Contribute to the execution of the retention strategy alongside the Head of Retention.
• Conduct A/B tests and analyze results.
• Collect user feedback and participate in improving the customer journey (CJM).
• Prepare reports and suggest improvements to retention mechanics.
   

Requirements:
 

• 1–2 years of experience in CRM or retention marketing.
• Knowledge and understanding of key retention metrics: churn, LTV, Day N Retention, repeat purchase rate.
• Experience working with CRM and messaging platforms (e.g., Customer.io, Braze, HubSpot, Intercom).
• Practical experience setting up automated and trigger-based flows (welcome, reactivation, winback).
• Understanding of A/B testing and user segmentation.
• Ability to analyze user behavior and improve communication flows.
• Attention to detail, strong writing skills, and self-motivation in task execution.