Senior eCommerce Marketing Manager – Paid Media, Growth and Brand Strategy to $1500 Offline

Position: Senior eCommerce Marketing Manager – Paid Media, Growth & Brand Strategy

Type: Full-Time | Remote | Flexible Hours
Location: Global (English fluency required; time zone overlap with the USA/UK preferred)

ABOUT ON PEAK BRANDS

On Peak Brands is a family-run, founder-led eCommerce company based in Florida with a growing international team. We operate multiple brands across Amazon, Etsy, and Shopify and are launching a new service arm: Personalization-as-a-Service (PaaS).

We’re proud of our low staff turnover, high-performing virtual team, and strong, family-like culture. Our company rewards creativity, accountability, and results. We’re growing fast — and we’re looking for the right person to help us go even further.

THE ROLE: YOUR MISSION

We’re hiring a Senior eCommerce Marketing Manager to lead growth through strategic direction and high-level execution. This is not a hands-on media buyer or VA-level role — this is for a strategist and marketing lead who can guide campaigns, manage agency partners, and understand how to speak to our audience at every touchpoint.

We already have capable agencies and specialists running ads — your job is to direct, evaluate, and optimize those efforts, ensuring every dollar spent aligns with our brand, growth objectives, and customer avatar.

You must also have a strong grasp of brand positioning and a deep understanding of customer behavior — particularly in how it relates to the kinds of products we sell and the emotional connection we create with our buyers.

You’ll work closely with leadership to oversee our cross-platform marketing efforts, define KPIs, and translate business goals into actionable marketing strategies.

KEY RESPONSIBILITIES

Strategy & Planning

• Develop and execute a comprehensive multi-channel marketing strategy aligned with business objectives
• Define and track key metrics (ROAS, CAC, CLV) across campaigns and channels
• Build quarterly and annual marketing calendars with a focus on promotions, launches, and seasonal trends
• Guide external agencies and internal teams in executing cohesive campaigns

Campaign Direction & Agency Oversight

• Oversee paid media campaigns (Facebook/META, Google, Bing, Amazon, TikTok) led by agency partners
• Audit and optimize campaign performance, ensuring creative, messaging, and spend are on-brand and data-driven
• Lead campaign kick-offs, provide strategic direction, and give constructive feedback to ad partners

Customer-Centric Brand Strategy

• Champion a clear understanding of our customer avatar, guiding messaging and creative direction
• Ensure brand consistency and voice across all platforms: email, web, social, product, and advertising
• Oversee creative briefs, visual assets, and copy to align with brand positioning particularly ad copy and ad creatives

Email, Content & SEO Oversight

• Supervise execution of email automation, flows, and newsletters via platforms like Klaviyo or Mailchimp
• Lead SEO/content planning and collaborate with VAs or freelancers to produce optimized materials
• Maintain strategic control of messaging across blogs, product pages, and landing pages

Influencer, Affiliate & Community Strategy

• Define and guide influencer/affiliate campaigns, including outreach strategy and performance tracking
• Explore community building and engagement tactics across platforms such as TikTok and Instagram

Reporting & Insight-Driven Optimization

• Monitor and interpret performance data across all key marketing platforms
• Report on trends, identify opportunities, and make data-backed strategic pivots as needed

SUCCESS LOOKS LIKE…

• Unified marketing strategy and clear messaging across all touchpoints
• Revenue and customer growth that meets or exceeds KPIs
• Strong, collaborative relationships with agency partners and internal teams
• Clear understanding of our customer and brand reflected in every campaign
• High-converting, brand-aligned paid and organic efforts
• Efficient, data-led marketing operations that scale with the company

REQUIREMENTS

Experience

• 5+ years in marketing, with at least 2 in a strategic leadership role within eCommerce
• Experience managing or directing agencies running Facebook/META, Google, Amazon, and TikTok ads
• Strong grasp of brand positioning and proven ability to articulate and protect brand identity
• Hands-on familiarity with Shopify, Amazon Seller Central, and Klaviyo or Mailchimp

Skills & Attributes

• Strategic thinker with the ability to guide execution without micromanaging
• Excellent written and verbal communication in English
• Highly analytical, yet creative — comfortable moving between performance data and customer emotion
• Strong leadership presence, ownership mentality, and bias for action

Bonus Qualifications

• Previous experience with influencer, affiliate, or creator marketing
• Familiarity with marketplaces like Etsy and Walmart
• Use of tools like Helium 10, Data Dive, GA4, and Meta Business Suite

WHY JOIN ON PEAK BRANDS?

• Competitive compensation with performance-based bonuses
• Flexible, remote-first work culture with a team that values loyalty and initiative
• Leadership role in a growing company with real influence on direction and success
• Ongoing access to professional development resources and digital marketing training
• Work directly with company leadership and enjoy high visibility for your results
• Supportive team environment with VAs and creative support at your disposal

APPLICATION INSTRUCTIONS

If you’re an experienced strategic marketer who understands both the data and the human psychology behind brand loyalty — and you’re ready to lead — we want to hear from you.

Please submit:

• Your CV/resume
• (Optional) A 1–2 min video or Loom introduction
• A short note about one brand or campaign you’ve helped elevate — and how

IMPORTANT: To confirm you've read the entire job description carefully, please include the word "peakscaler" at the top of your application or in the subject line of your message. Applications without this will not be considered.