WordPress Developer – Frontend, UI/UX, CRO Specialist Offline

Outstaff Hiring: Remote – Contract

Start Date: Ideally in May

About the Project:

We’re looking for a WordPress Developer to develop, support, manage, and optimise a dental franchising website as part of a fast-growing digital marketing team. This is a hands-on, technical role where you’ll work closely with marketing and tech leads to deliver continuous improvements across the site’s performance, functionality, and user experience. You’ll play a key role in implementing CRO strategies, building responsive web pages and email templates, and ensuring a seamless digital journey for users.

Your Responsibilities:

• Build and design web pages, landing pages, forms, and email templates.
• Use WordPress to develop pixel-perfect, responsive designs optimized for speed and scalability.
• Implement and manage A/B tests with bespoke landing page variants using Matomo.
• Improve website functionality and customer journeys through testing and analytics.
• Take ownership of front-end development tasks and coordinate with marketing stakeholders.
• Continuously enhance UI/UX and ensure mobile-first, SEO-friendly development.
• Deploy and manage marketing and tracking tags/scripts using GTM and Matomo.
• Conduct QA testing, troubleshoot issues, and maintain high development standards.

• Create internal documentation and participate in weekly team meetings to prioritize tasks.

   

What We’re Looking For:

• Proven experience in front-end development using HTML, CSS, JavaScript, and jQuery.
• Strong skills in WordPress development and email template creation compatible with all major email clients.
• Practical experience with CRO, UI/UX design, and SEO best practices.
• Familiarity with tag management and analytics platforms such as GTM and Matomo.
• Clean code practices and a strong understanding of architectural standards.
• Proficiency with RESTful APIs, Google Cloud or AWS, Figma (for wireframing), and CRM/email tools like SendGrid.
• Strong planning, communication, and problem-solving abilities.