Marketing Manager WEB3
Join The One as Our Future CMO (Starting as Marketing Manager)
*Location: Lisbon (or remote) | Industry: Crypto, DeFi, Fintech*
-About The One
The One is a next-gen crypto broker built to deliver the best price execution across CEXs, DEXs, and OTC, all in a single tap. Born out of the DMT Labs ecosystem (creators of DEXE, GraFun, 111, and others), we’re backed by experience, network, and a track record of building impactful products in the Web3 space.
Headquartered in Lisbon, one of the fastest-growing crypto hubs in Europe, we’re blending smart liquidity routing, real-time arbitrage, and frictionless UX into a powerful trading engine accessible through a Telegram Mini-App.
We’re a lean, founder-led team of builders, traders, and crypto believers — and now, we’re looking for a Marketing Manager who can grow into a CMO role as we scale.
If you're passionate about crypto, love fast-paced startup culture, and dream of taking a product from 0 to 1 — and then 1 to 100 — we want to meet you.
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💼 What You'll Do
1. Lead & Execute the Marketing Strategy
- Own and shape the go-to-market and growth strategy for The One
- Identify key channels (influencers, communities, Telegram, YouTube, Twitter, email, etc.) and build scalable campaigns
- Develop a data-driven marketing plan, budget, and KPIs
2. Content & Brand
- Create and oversee high-quality, crypto-native content (threads, memes, explainers, etc.)
- Adapt messaging for different audiences across platforms
- Grow brand awareness in both niche and mainstream crypto circles
3. Community & Partnerships
- Scout and secure partnerships with key players: influencers, launchpads, media, and protocols
- Organize joint events, campaigns, and media activations
- Represent The One in Twitter Spaces, podcasts, and online/offline events
4. Analytics & Optimization
- Track key marketing metrics, user acquisition cost, conversion, retention
- Test and iterate on messaging, creatives, and funnels
- Work closely with product and BD teams to align growth with product roadmap
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🌟 Who You Are
- 3+ years of experience in crypto/web3 marketing (must-have)
- You *understand the culture*: memes, alpha chats, KOLs, and CT dynamics
- Proven track record launching or growing crypto products
- Hands-on experience with content creation, campaign management, CRM, and influencer marketing
- You can think strategically and execute tactically
- Great communication skills and fluent English (B2+)
- Hungry to grow into a CMO role and lead a team
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🤝 What We Offer
- Real ownership: You're not just executing tasks — you’ll be defining the marketing DNA of The One
- A clear path to becoming Chief Marketing Officer
- Work directly with founders and product team
- Flexible remote culture, with optional base in Lisbon
- Competitive compensation, token options, and performance-based bonuses