Digital Marketing Manager (B2B/B2C Lead Generation) Offline

About Us
We are a leading Israeli IT company with 15 years of market experience and 8 years in Ukraine. Officially registered in Ukraine, Israel, and Estonia, we employ over 100 professionals worldwide. Specializing in successful startup collaboration, we offer services across e-commerce, Fintech, logistics, and healthcare.

Key Requirements:
🔹 3+ years of experience in Digital Marketing (preferably in B2B/B2C IT or Distribution)
🔹 Proven expertise in lead generation across LinkedIn, Google Ads, and Meta platforms
🔹 Hands-on experience with performance marketing (CPC, CPL, ROAS)
🔹 Ability to build and optimize funnels for different customer segments
🔹 Strong analytical skills and experience working with marketing automation tools
🔹 Familiarity with CRMs (e.g., HubSpot, Zoho, Pipedrive)
🔹 Upper-Intermediate level of English or higher

Will be a plus:
🔹 Experience working with international tech companies or startups
🔹 Understanding of the IT distribution market or SaaS space
🔹 Knowledge of SEO best practices
🔹 Experience with lead scoring and intent-based marketing platforms

What you will do:
🔹 Launch, monitor, and optimize paid advertising campaigns (LinkedIn, Google, Meta)
🔹 Develop and execute lead generation strategies for both B2B and B2C segments
🔹 Analyze campaign performance and adjust based on KPIs
🔹 Collaborate with content, design, and sales teams to align messaging and offers
🔹 Build and segment email lists, manage email marketing workflows
🔹 Conduct A/B testing for creatives, audiences, and landing pages
🔹 Prepare performance reports with actionable insights for stakeholders

Interview stages:

🔹 HR interview;
🔹 Test task (optional, depending on experience)
🔹 Final interview with CEO (30 minutes)
🔹 References;
🔹 Offer.

Why Join Us?
🔹 Be part of a friendly international team, working together on interesting global projects;
🔹 Enjoy many chances to grow, learn from mentors, and work on projects that make a real difference;
🔹 Join a team that loves fresh ideas and supports creativity and new solutions;
🔹 Work closely with clients, building great communication skills and learning directly from their needs;
🔹 Thrive in a workplace that values your needs, offering flexibility and a good balance between work and life.