Targetologist for E-Commerce Projects

About Us:

KPI Creatives is a digital marketing agency specializing in providing comprehensive solutions for e-commerce, real estate, construction, and events industries. We focus on growth-driven strategies and cost-efficient tools to help our clients achieve their business goals. Our services include video production, social media management, lead generation, website development, SEO, and local SEO.

We pride ourselves on delivering results through a collaborative and innovative approach, working with both local and international markets, including the USA and Europe. Learn more about us at KPI Creatives.

Who We’re Looking For:
We are seeking an experienced Targetologist to join our team on a part-time basis. You will work closely with our diverse portfolio of clients, helping them scale their e-commerce businesses through well-targeted and optimized ad campaigns.

1. Experience and Expertise:

• Work Experience:
  • At least 5 years of experience in targeted advertising for e-commerce.
  • Proven experience with international markets, particularly USA and Europe.
  • Successful cases of promoting e-commerce projects (with examples and ROI metrics).
• Platform Knowledge:
  • Meta Ads (Facebook/Instagram) — primary platform.
  • Google Ads (Search, Display, Shopping).
  • Additionally: TikTok Ads, Pinterest Ads, LinkedIn Ads (depending on the product niche).
• Analytics and Tools:
  • Proficient in Google Analytics, Google Tag Manager, and Hotjar.
  • Experience with setting up and analyzing pixels, UTM tags, and conversions.
  • Skilled in A/B testing.

2. Skills and Knowledge:

• Technical Skills:
  • Setting up the full advertising cycle: targeting, budgeting, and testing.
  • Optimizing ad spend to ensure high ROI.
  • Experience managing large budgets (over $10,000/month).
• Analytical Skills:
  • Ability to analyze key performance indicators (CTR, CPC, CPM, ROAS).
  • Developing strategies based on audience data.
• Creative Skills:
  • Collaborating with designers and copywriters to create effective ad materials.
  • Generating ideas for new ad formats and testing approaches.

3. Personal Qualities:

• Result-oriented mindset (able to achieve KPI targets).
• Systematic thinking and organizational skills.
• Strong communication skills: able to clearly explain ideas and strategies to the team.
• Adaptability to changes (algorithms, trends).
• Proactiveness and a desire to grow professionally.

4. Additional Advantages:

• Understanding of e-commerce specifics: sales funnels, marketing automation, seasonal demand trends.
• Experience with platforms like Shopify, WooCommerce, or other e-commerce CMS.
• English proficiency at Upper-Intermediate level or higher.

5. Motivation and Expectations:

• Engaging projects focused on scaling e-commerce brands.
• Opportunity to work with an ambitious team.
• Competitive compensation (potentially tied to performance results).